article thumbnail

Customer Purchase Intention and Use in B2B Marketing

Heinz Marketing

By Sarah Threet, Marketing Consultant at Heinz Marketin g What is Purchase Intention and Intent Data? Purchase intention (or buyer intent) is a measure of each shopper’s propensity to buy a product or service. Intent data is the dataset that provides insight into the customer’s journey.

article thumbnail

Purchasing Intent Data – How To Select A Intent Data Vendor

Only B2B

If you utilize intent data correctly, it will provide you with such capacity. According to Retail Dive , 87 percent of buyers use the internet and search online to study a product before purchasing it. How To Select Intent Data Vendor. Where do you get your data for B2B Intent Monitoring?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Secret to Leveraging Purchase Intent Through Instagram

Convince & Convert

However, with the right approach, you can measure purchase intent and increase conversion rates through Instagram. However, getting people to click through to a mobile-optimized website is still the best way to glean insights into their purchase intent. Use Instagram to Promote Purchases. Click To Tweet.

article thumbnail

2020 Modern Marketer’s Success Kit to Purchase Intent Marketing

Porch Group Media

2020 Modern Marketer’s Success Kit to Purchase Intent Marketing. The 2020 Success Kit to Purchase Intent Marketing gives you access to some of our most informative resources on in-market shoppers and purchase intent marketing trends, strategies and tactics.

article thumbnail

What is B2B Purchase Intent Data?

Aberdeen

The B2B marketing world is abuzz with “purchase intent data.”. I write about it often enough, so to make sure my proselytizing is accurate, I often reference a super-handy guide Aberdeen produced, “Demystifying B2B Purchase Intent Data: Understanding the Basics.”. Demystifying B2B Purchase Intent Data.

article thumbnail

Purchase review site intent data

Zoominfo

Scenario You can purchase intent data from review sites to identify prospects that are further along in the buying process and actively in the market for solutions. This “late stage” intent data provides visibility into who is researching in your category, your specific products, your competitors, and possible alternatives.

article thumbnail

On-Demand Webinar – How Travel Brands Are Powering Customer Acquisition with Purchase Intent Data

Porch Group Media

[On-Demand Webinar] How Travel Brands Are Powering Customer Acquisition with Purchase Intent Data. Today’s consumers have access to more information across more channels than ever before. Key Topics: An overview of different types of real-time purchase indicators and data sets.