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How to Use Content Marketing for Customer Retention

Marketing Insider Group

Word of mouth marketing (WOMM) is still one of the most effective ways to share offerings and promotions with a larger audience. Source: HubSpot. 79% of customers would be likely to make another purchase if they had a positive experience with a brand. It’s one of the most trusted channels today.

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Why B2b marketers must leverage ratings and reviews for growth

Valasys

According to research by Entrepreneur, Word of Mouth Marketing (WOMM) helps in getting the right message delivered to the right audiences in today’s hi-tech & fast-paced world. Word-of-Mouth-Marketing (WOMM) marketing campaigns can be leveraged along with customer reviews helps marketers can optimize their sales revenues.

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AI for B2B Marketing: Roadmap for 2020

Valasys

Data-driven storytelling infuses an element of trust in the minds of the marketers & positively drives the singularity of customer experience management (CXM), which will be more vital than ever before in the coming year 2020. Therefore, finding proper social media channels for promoting the content is a must.

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Three Ways to Optimize Your Email Marketing Campaigns

Valasys

This further helps the cause of customer retention, leads to repeat purchases and brand advocacy, and inspires positive Word-of-Mouth-Marketing (WOMM) which drives additional revenue for the brands. Read more on 8 Reasons Why B2B Marketers Should Prioritize Word-of-Mouth-Marketing (WOMM).

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7 Reasons to Use Content Marketing for the B2B Lead Generation

Valasys

There needs to a clear bifurcation between promotional content & thought leadership (understanding the pain points of your ideal customers & guiding them through solutions using an effective content strategy. Both the online & offline WOMM has a substantial impact in driving B2B businesses & the vision of the brands at large.

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6 best Marketing and Advertising Campaigns for B2B Businesses

Valasys

Marketers need to break the glass ceilings associated with stereotypical B2B marketing activities & focus on creating new creative strategies to reach audiences, earn their attention & inspire actions to drive sales conversions and positive word-of-mouth marketing (WOMM) as well as retention post-purchase.

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Why Content Distribution is the Perfect Marketing Strategy

Valasys

The process of sharing, publishing & promoting your pieces of content is called Content Distribution. Marketers must know where & how they’re going to publish & promote their content. 4) Include Blog Posts: According to a study by HubSpot, 50% of the buyers read a company’s blog while making purchase decisions.