7 Ways SEO & PPC Can Work Together in 2021
Hubspot
DECEMBER 22, 2020
SEO-focused marketers are the masters of understanding search intent , and therefore collaboration between SEO and SEM is critical. SEM is the exact opposite. HubSpot pioneered the buyer's journey in B2B before it was a big thing. They're broad match bidding on terms containing "restaurant.". Show me the buy button.
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