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How B2B Marketers Sabotage the Power of Case Studies to Generate Demand

NuSpark Consulting

“ People are often bored or put off by facts, but they never tire of hearing stories ” — Jay Conrad Levinson, Author “Guerilla Marketing” series of books. So, let’s talk about their role in content marketing, how they frequently miss the mark, and what to do about it. Why do marketers at B2B companies write case studies?

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How to Save the World

Buzz Marketing for Technology

trust your instincts. · Corporatism, Free Trade & Distorted Markets. · Guerilla News Network. clever, concise political opinion consistent with their own views. SEARCH BLOG. How to Save the World. Subscribe to this blog by. Email: MADE IN CANADA. BIO, SIGNATURE ESSAYS. How to Save the World. What You Can Do.

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Customer Anthropology: The Art of Observation

Buzz Marketing for Technology

trust your instincts. < But beyond this, there is enormous value in customer anthropology in increasing your peoples understanding of your customers businesses and industry, which can provoke all kinds of ideas for innovations, for new markets and product lines, and for expanding your presence with your customers to do more for them.

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What Is Buzz Marketing?

Single Grain

Normally, I tell these people “sorry, most marketing campaigns don’t work like that.” Buzz marketing, however, is as close as you can get to trying to create viral content, but it’s more reliable and typically has longer-lasting benefits than a single campaign that goes boom. So What Exactly Is Buzz Marketing?

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Important Marketing Terms that Every B2B Executive Should Know

Circle Studio

Marketing is no exception, with an ever-expanding vocabulary of terms and jargon that may at times sound like a foreign language to business executives in non-marketing roles. We’ve set out to help demystify some of the most common B2B marketing jargon: A/B testing – Testing two versions of an element with two separate audiences.

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8 Ways to EARN Media Attention Instead of Buying It

Hubspot

With the declining effectiveness of traditional channels and an increasing trust in 'earned' media , businesses should not only attract traffic through inbound channels like blogging and social media, but also by actively seeking opportunities to garner attention from media, the press, influencers, and bloggers.

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PKM and the Organization - Pollard

Buzz Marketing for Technology

trust your instincts. < Tools and mechanisms for surveying employees, customers and the informed public and otherwise tapping the Wisdom of Crowds (including prediction markets and decision support applications). Guerilla News Network. September 2006. MADE IN CANADA. The PKM-Enabled Organization. cultural anthropology tools).