Terminus
OCTOBER 12, 2021
In this special Q & A episode, we are talking all about ABM and how to launch it for SMB. We speak with Jessica Fernandez – Manager, Growth Marketing at Rapid7 , Muhammad Yasin – EVP, Marketing PERQ , and Ashley DuBois – B2B Marketing Manager at United Airlines about their experience with ABM.
New North
MAY 8, 2023
And there’s good news for businesses on a budget: Content is also relatively inexpensive to produce with a high ROI, making it a no-brainer for any growth marketing strategy. One company that does a great job using email marketing as a growth marketing strategy is Salesforce (the company earned two separate spots in this list ).
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Strategic-IC
NOVEMBER 25, 2020
When the Sales and Marketing teams are looking at the same metrics and trying to hit the same North Star, lots of other pieces of ABM fall into place - Samantha Mayer, SMB and Pardot Growth Marketing, Salesforce Pardot. So what do these numbers look like? Revenue is the one that we would all agree on.
Strategic-IC
NOVEMBER 25, 2020
When the Sales and Marketing teams are looking at the same metrics and trying to hit the same North Star, lots of other pieces of ABM fall into place - Samantha Mayer, SMB and Pardot Growth Marketing, Salesforce Pardot. So what do these numbers look like? Revenue is the one that we would all agree on.
Sharpspring
NOVEMBER 15, 2021
You know, marketers always want to have the last word and we never do. Revenue Rockstars is for marketing agencies and SMB owners looking to help their sales and marketing teams work together to better focus on revenue instead of vanity metrics. Seth Godin on having the last word. The customer always has the last word.
B2B Digital Marketer
APRIL 29, 2021
Growth marketing is all about using technology and experimentation to develop a marketing strategy that is tailored-fit to the right audience. With the abundance of tools and information today, growth marketing has become the new way of doing marketing. But what exactly is growth marketing?
Varicent
DECEMBER 7, 2017
In SMBs or smaller companies that are looking to scale, it’s much easier because there isn’t too much of an overhaul to do on process and structure. That's why we see ABM taking off much faster at the SMB and mid-market level—it’s just too big of a change for enterprise companies. He’s a growth marketer that’s now at Drift.
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