Terminus
OCTOBER 12, 2021
In this special Q & A episode, we are talking all about ABM and how to launch it for SMB. We speak with Jessica Fernandez – Manager, Growth Marketing at Rapid7 , Muhammad Yasin – EVP, Marketing PERQ , and Ashley DuBois – B2B Marketing Manager at United Airlines about their experience with ABM.
Strategic-IC
NOVEMBER 25, 2020
Without Sales and Marketing alignment, you’re rowing upriver, taking on water, carrying extra weight and definitely feeling that there must be an easier way to get from A to B. Marketing continues, in a large part, to be responsible for brand, content, events, and campaigns that generate leads, etc.
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Strategic-IC
NOVEMBER 25, 2020
Without Sales and Marketing alignment, you’re rowing upriver, taking on water, carrying extra weight and definitely feeling that there must be an easier way to get from A to B. Marketing continues, in a large part, to be responsible for brand, content, events, and campaigns that generate leads, etc.
New North
MAY 8, 2023
Equipped with highly effective and tailored messages, you can use social media, email marketing (more on this later), and various types of digital ads to reach highly targeted segments with high-impact messaging. Offering high-quality content that directly speaks to painpoints In B2B sales, content is king.
SnapApp
APRIL 4, 2018
Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. .
Varicent
DECEMBER 7, 2017
Outshine started out close to eight years ago as a pay-per-click company working with other agencies to manage the day-to-day operations of things like AdWords. Are they moving through the funnel? Creating target account lists is a process that is refined over time—not thrown together. Are people responding? Is there any waste?
Sharpspring
NOVEMBER 15, 2021
We’re thrilled to help attendees learn more about how revenue rockstars grow revenue throughout the entire marketing funnel in this new webinar series. You will not get as many sales as the person who’s running around picking pockets. And sales went through the roof. Can you learn to see people in the short run?
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