sagefrog

NOVEMBER 14, 2023

The key to thriving is a multifaceted marketing strategy that aligns with your brand’s core values and resonates with your target audience. In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

QuanticMind

MARCH 27, 2017

The biggest search engine marketing conference of Q1 is behind us. Let’s review the three biggest PPC trends and insights from SMX West 2017 on attribution, targeting and local search. Join our webinar for even more actionable local search tactics. Let’s take a look now: 1.)

Search Engine Marketing 40

Search Engine Marketing PPC Search Marketing Paid Search Agency 40

ViewPoint

JANUARY 26, 2012

These are the five essential channels you can rely on for generating a steady stream of inquiries that you can then convert to qualified leads, and have a prayer of closing enough sales to meet your revenue quota. Your website The source of your cheapest and most qualified sales leads is right at your fingertips: your company website.

B to B 120

B to B netFactor Media SEM 120

KoMarketing Associates

FEBRUARY 24, 2015

Trade Show Appointments. The only recommendation no longer relevant was Google Base, because it is retired and no longer an option. That said, Google Shopping, which is what Google Base was ultimately merged into, is still alive and strong as an option for B2B e-commerce advertisers in particular.

Search Marketing 120

Search Marketing Work Management Marketing Management Tactics 120

Webbiquity

JANUARY 2, 2013

While three-quarters of marketers consider measurement of social media impact important, 70% say that measuring those results is difficult. Marketing Charts ). Marketing Charts ). Just 4% of marketers said their companies were “very effective” at measuring social marketing in 2012. iMedia Connection ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Directive Agency

DECEMBER 19, 2018

This gives the customer an opportunity to see how useful the product or service is before the purchase. If there is a lack of content being pushed by the company, it is challenging for companies to connect on more than just a sales level. In the B2B space, discounts may take the shape of a free trial or demo. Think Coca-Cola.

Marketing Mix 49

Marketing Mix Work Management Marketing Management Paid Search Agency 49

Directive Agency

DECEMBER 19, 2018

This gives the customer an opportunity to see how useful the product or service is before the purchase. If there is a lack of content being pushed by the company, it is challenging for companies to connect on more than just a sales level. In the B2B space, discounts may take the shape of a free trial or demo. Think Coca-Cola.

Marketing Mix 40

Marketing Mix Work Management Marketing Management Paid Search Agency 40