sagefrog

NOVEMBER 14, 2023

Enhanced Content Relevance: By understanding the specific information each decision-maker seeks, you can create highly relevant content, like whitepapers, case studies, or product demos. LinkedIn is generally considered the best option for B2B social media ads because its tools make it much easier to target your ideal decision-maker.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

ViewPoint

JANUARY 26, 2012

Outbound telemarketing The telephone is the Swiss Army knife in the B-to-B marketer’s backpack: a flexible, personal, dependable resource with infinite applications. billion on search marketing for the same purpose. With this, the otherwise anonymous site visitor can be identified for further marketing outreach.

B to B 120

B to B netFactor Media SEM 120

Webbiquity

JANUARY 2, 2013

Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%). Furthermore, half of all Google+ users are under 25 years old. Marketing Charts ). iMedia Connection ). eMarketer ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Webbiquity

NOVEMBER 5, 2019

The past two decades have brought disruptive technological change and radically reshaped B2B marketing practices. Traditional B2B marketing strategies relied heavily on direct and outbound methods. Cold calls, trade shows, direct mail, and print ads were the primary forms of marketing. Case studies.

Paid Content 240

Paid Content Sales Management Work Management Marketing Automation Services 240

WebMarketCentral

DECEMBER 6, 2007

With so little written on this topic (at least according to Google Blog Search ), one could easily conclude that marketing professionals must be born with knowledge of how to write a strategic marketing plan embedded in their genetic code. Divide this into three sections—strategies, tactics and tools.

Planning 20

Planning Marketing Plans Paid Search Agency Banner Ads 20

accelerate agency

AUGUST 4, 2021

This content—which could take any number of forms, including blogging, infographics, white papers, or case studies —gives prospective customers something interesting and insightful to engage with. You may also have read about outbound marketing, and perhaps you’re wondering what the difference is between that and inbound marketing.

Inbound Marketing 98

Inbound Marketing B2B Marketing Top of Funnel Marketing & Strategy 98

ClearVoice

MARCH 15, 2021

This short how-to video is an upper-funnel marketing tactic that checks the boxes for increasing brand awareness and trust…. But, this case study video from the same brand is more suited to the mid-funnel audience as it supports the buyer’s research and evaluation…. ToFu marketing ideas. SEO (search engine optimization).

Top of Funnel 111

Top of Funnel Marketing Funnels Trust Marketing Sales Qualified Leads 111