Unbounce

SEPTEMBER 16, 2021

PPC is a method of digital advertising in which you aim to get your ads to rank as the highest result displayed for user searches, and you, as the advertiser, pay a fee each time it’s clicked. These ads appear at the top of the SERP. As you may have heard, Pay-Per-Click (PPC) is a competitive game. Hop straight to it here :).

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

ClearVoice

AUGUST 7, 2023

For marketers, the first step in capturing that attention lies at the top of the sales funnel. Top-of-Funnel (TOFU) content is a lynchpin in content marketing and SEO strategies. Understanding Top-of-Funnel Content The Awareness Stage Top-of-funnel content meets the consumer at the first stage of their journey.

Top of Funnel 52

Top of Funnel Lead Scoring Lead Ranking Digital Marketing Funnels 52

Navigate the Channel

DECEMBER 6, 2022

If you’re searching for a way to drive traffic to your website and improve lead generation, paid advertising is an effective way to increase both traffic and leads. A pay-per-click (PPC) platform requires the advertiser to pay whenever visitors click on an ad. Keywords need to be as specific as possible to be successful in search.

Paid Search Agency 65

Paid Search Agency Google Ads Work Management 65

Single Grain

APRIL 22, 2021

People understand that truly passive income doesn’t exist, at least not in the affiliate industry, so without putting in the effort, you’re not convincing anyone to click your affiliate link and make a purchase. You’ve achieved financial independence and you’re ready to retire early. And we monitor their sales data as closely as possible.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Paid Content 98

Directive Agency

JULY 26, 2017

Google’s very own Customer Journey to Online Purchase visually illustrates the path your customers are taking (right now) before they ultimately decide to buy. This is like your sales funnel laid out horizontally. Digital marketing has been run in silos since the beginning of time. The SEO people “do SEO.” The PPC people “do PPC.”.

Planning 40

Planning Top of Funnel Marketing Plans Paid Search Agency 40

Single Grain

JULY 14, 2020

As Rahul Varshneya puts it: “The buyer’s journey and the marketing funnel for SaaS are different from conventional businesses because the target audience for which the SaaS offering holds value (and thus makes them likely candidates for closing sales) is very limited, which makes reaching out to them a challenge. What Is SaaS?

Marketing Budget 145

Marketing Budget Paid Search Agency Paid Content Work Management 145

Vidyard

OCTOBER 27, 2019

Embedding videos on your website helps improve your site’s ranking on search engine results pages (SERPs) just by virtue of it including video content. If you’re not releasing your video marketing content where your market already exists, or you don’t make it easy for them to find, they’re not going to see it.

Distribution 65

Distribution Paid Content Video Marketing Best Practices 65