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Elevate B2B Marketing News Weekly Roundup: B2B Events Thrive, LinkedIn Adds Top Skills, & Google Business Gets Social Links

Top Rank Marketing

Forrester ON THE LIGHTER SIDE: A lighthearted look at “Third-Party Cookiepocalypse” by Marketoonist Tom Fishburne — Marketoonist Adobe and Microsoft break some old files by removing PostScript font support — Ars Technica TOPRANK MARKETING & CLIENTS IN THE NEWS: Lane R.

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Better Social Selling, an Interview with Jill Rowley

markempa

Also, I saw the potential for social and how it would help me, as an individual salesperson, be where my customers are, be visible and valuable to my customers, to be part of the customer conversation. I definitely saw it as a research tool. This absolutely requires training. Yeah, absolutely. Everybody’s doing it.

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Hubspot) 91% of brands incorporate video as a marketing tool. Gitnux) YouTube mobile video consumption grows by 100% every year. Demand Sage) YouTube is the most widely used video marketing platform, with 90% of video marketers using it. DataReportal; TikTok) The average click-through rate (CTR) for a social media ad is 1.36%.

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B2B Social Media Marketing -- Does It Work?

Online Marketing Institute

On the surface it seems there are more successful B2C social media examples than B2B, but online seems to be where its at if youre looking to market to those B2B decision makers. Nearly 85 percent of B2B decision makers are online and using social media to help in their decision making, according to Forrester Research estimates.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. How much can you afford to spend on the tool? • What about you?

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C3 2021 Takeaways: Experts Reveal Organic Marketing Tips and Tricks

Conductor

A renewed sense of normalcy is coming into view, but we’ll continue to see people rely more on digital tools to address their needs. Whether it’s your blog, website pages, or YouTube videos, work with your SEO team and web team to think through the entire digital experience and how SEO supports it. 18 Duane Forrester, Yext.

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55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Social Media Tips, Tactics and Techniques.