Content4Demand

SEPTEMBER 24, 2021

Third-party intent data is everything else that happens on the internet —for example, web search terms, syndicated content. How are B2B companies using intent data to inform the content they’re creating in terms of topics and formats? Some of this work should already be done with your SEM search.

Intent Data 78

Intent Data Top of Funnel Intent Lead Ranking 78

QuanticMind

MAY 23, 2019

Marketers are focusing on the wrong marketing metrics”, writes senior analyst and author at Forrester, Tina Moffett, in their January 2018 report: “Marketers: Stop Using Vanity Metrics To Value Your Marketing”. What should you do to scale up your SEM efforts? Such problems for SEM professionals are now a thing of the past.

PPC 40

PPC Advertisements Advertising SEM 40

Ambal's Amusings

OCTOBER 15, 2009

Forrester Blog for Interactive Marketing Professionals. In order to keep your company focused on both the short and long terms, you’ve got to demonstrate effectiveness at both. You don’t need an advanced degree in statistics to know that when the line goes up, you’re doing something right. Measure Momentum.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Webbiquity

MARCH 15, 2016

As noted below, just 29% of CMOs say they can quantitatively prove the long-term impact of marketing on the business. But, seemingly in support of Kundera’s quote above, Forrester Research says marketers are the ““sole source of sustainable competitive advantage.”. 7: 14 Fortuitous SEO and SEM Stats and Facts. #8:

Stats 100

Stats Business Blogging Enterprise Management Paid Search Agency 100

Valasys

MARCH 12, 2019

This statistic was a consequence of a focused study that was conducted by Gartner in August of 2018 where they interviewed 621 marketing leaders spread across North America and the UK. According to a Forrester Research report, investment in MarTech is likely to go up by 27% increasing the expenditure to more than $122 billion by 2022 !

Marketing Attribution 49

Marketing Attribution Marketing Automation Services Paid Search Agency Advertising Agencies 49

Webbiquity

JANUARY 17, 2011

the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. 10 Interesting Social Media Statistics by Jeff Bullas. 20+ mind-blowing social media statistics revisited by Econsultancy. 28 Awesome B2B Social Media Statistics by Social Media B2B.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Golden Spiral

NOVEMBER 20, 2020

And then Google can be really helpful when I'm like, I don't even know if this statistic exists, but, but it can be really helpful. Another is to think about, uh, the analyst reports that you can that are not behind a paywall, um, that are not gated from IDC and Gartner and Forrester. So it's kind of a brainstorm tool there.

Lead Scoring 62

Lead Scoring Lead Ranking Video Marketing Planning 62