Go-to-Market (GTM) AI Has Brought the End of the Conventional B2B Buyer’s Journey
Zoominfo
FEBRUARY 7, 2025
The sales and marketing go-to-market frameworks weve relied on for decades staples like the funnel, the flywheel, and the buyers journey are fast becoming obsolete or are out the door already. With multiple stakeholders influencing decisions, theres no single moment of delight that triggers the next rotation of the wheel.
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