compare Forrester Purchase Statistics Trigger Marketing 
Porch Group Media
JANUARY 14, 2023
Emails can be personalized using first name, last name, location, purchase activity, shopping cart items, and much more. Additionally, 66% of buyers think seeing non-personalized material would deter them from making a purchase. Email Personalization Statistics Campaigns that use email personalization perform better overall.
Convince & Convert
APRIL 28, 2010
Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. million followers on Twitter?
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Hubspot
JANUARY 18, 2012
We've got some news for you, inbound marketers, and it might come as quite a shock: your job doesn't necessarily stop at lead generation (GASP!). If you're not sure whether lead nurturing should hold a place in your inbound marketing strategy, some of these thought-provoking lead nurturing stats just might make you rethink your stance.
Hubspot
JUNE 29, 2012
Sick of hearing the same "the internet is changing marketing" speeches? Want hard data to reference so that you can properly forecast and adjust future marketing plans and budgets? 21 Internet Marketing Statistics That May Surprise You. Source: Forrester Research ) Commerce is shifting more and more online.
Televerde
OCTOBER 30, 2019
While Nostradamus didn’t leave us with any insights in regards to the future of B2B marketing in the 2020’s, many of my fellow content marketers like to put their Miss Cleo hats on and make predictions like “social media is dying!!!” We’re talking numbers, baby – and frankly, I think marketing content could use more of them.
DiscoverOrg
AUGUST 7, 2018
Marketers can expand their reach by buying leads from some content publishers or advertising on some third-party sites, but budget and accessibility to third-party sites can limit reach. Meanwhile, according to a report by Forrester, 68% of B2B customers prefer to research independently online. Demand Gen Report, 2016).
DiscoverOrg
AUGUST 7, 2018
Marketers can expand their reach by buying leads from some content publishers or advertising on some third-party sites, but budget and accessibility to third-party sites can limit reach. Meanwhile, according to a report by Forrester, 68% of B2B customers prefer to research independently online. Demand Gen Report, 2016).
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