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Why It’s Time to Start Leveraging Database Marketing for PPC

Directive Agency

Let’s discuss what it is, and why it is the perfect strategy to incorporate into your next B2B pay-per-click (PPC) campaign. . Strategically, in conjunction with PPC advertising platforms, this information can be analyzed and used to create a personalized experience for existing customers, as well as new prospects.

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The Best Marketing Conferences of 2020

Marketing Insider Group

And if you’re looking for great keynote speakers for your next business conference or marketing event, feel free to contact me about my availability. Sessions focus on building traffic, increasing brand awareness, improving customer service, and gaining insight into the latest tools and techniques. Digital Summits. MarTech.

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Integrating Email and Social Media with Flowtown | Email Marketing.

Convince & Convert

And that’s the premise behind Flowtown , one of the most exciting new social media tools I’ve seen in months. “Should we be on Twitter, or Facebook, or Linkedin, or YouTube, or some other places?&# Isn’t that worth the 5 cents per contact that Flowtown charges? Flowtown gives you the answer in seconds.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. How much can you afford to spend on the tool? • based on budget or schedule) Once you’ve answered those questions you can compare major social media monitoring tools.

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Best Programmatic Advertising Agency: Top 6 Choices for 2022

Single Grain

Programmatic ad agencies have expert PPC and paid media professionals who have several years of experience managing paid ad campaigns for different niches. What tools do you use to manage your ad campaigns? Their PPC specialists team performs regular A/B testing to optimize ad copies, images, and CTAs for better conversions.

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Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 1

Webbiquity

Three-quarters of North American advertising agencies say their clients run PPC campaigns on Facebook. Ruud Hein steps through a quick process for creating Facebook lists, and recommends various uses for them such as sharing information with only a specific subset of your contacts, or using Facebook lists as a CRM tool.

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54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

Two thirds of marketers use PPC ads to get eyes on their landing pages and blogs. . . The same study reports that SEM is widely considered to be effective (54%), which is more than can be said for banner ads (27%) and offline promotion (24%) — it could be time to cut the budget for your antiquated banners and magazines, and go all-in on PPC.