Canadian Marketing Association

APRIL 9, 2015

According to Forrester Consulting (2014): Almost half (49%) of B2B buyers prefer making work-related purchases on B2C websites. Almost 75% of B2B buyers say looking up product info across channels is important when making a work-related purchase online. Everything is evolving to P2P, largely fed by social media.

P2P 48

P2P B2B Paid Search Agency Forrester 48

Marketing Insider Group

JANUARY 2, 2013

The way customers buy today is very different from how they made purchase decisions 15 years ago, of course. By the time a customer reaches out so a sales person their purchase decision is almost 60% complete , often having already made their mind about what they will buy. B2B customers today use an average of 7.6

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Webinar Metrics Content Marketing 100

Webbiquity

OCTOBER 8, 2019

Actually, the B2B market is about twice as large, according to Forrester. This makes sense when you consider the number of layers in the production-to-purchase process. Oh, and the purchases tend to be a lot larger. Most consumer purchases involve you spending your own money. B2B marketers work at all these levels.

Enterprise Management 233

Enterprise Management Work Management Marketing Management B2B Marketing 233

Convince & Convert

SEPTEMBER 20, 2010

This research raises two interesting questions: - Forrester published research earlier this year that said Facebook users (rather than Twitter users) were the source of much of the New Influencer population. It's P2P and ONLY “personal&# brands exist in my Twitter stream. Which do you believe? Keep up the good work.

Twitter 147

Twitter CRM Business Paid Search Agency 147