Salesforce Marketing Cloud

MARCH 7, 2024

Imagine email segmentation as your marketing GPS — it guides your message directly to the right destination. Unify your customer data Drawing insights from multiple touchpoints — marketing, commerce, sales, service, web, loyalty programs, apps, and connected devices — helps build a nuanced dataset. Think of this as proactive targeting.

Segmentation 114

Segmentation Marketing AI Marketing Automation Services Lead Ranking 114

Adobe Experience Cloud Blog

MAY 2, 2017

The implication for marketers is that they need to think holistically about the customer experience, using and integrating relevant channels and touchpoints. Information about past behavioral patterns can enable advertisers to forecast a customer’s location and serve meaningful offers based on their routine.

Work Management 134

Work Management Marketing Management Paid Search Agency Thought Leadership 134

Content Standard

JULY 25, 2016

In addition to content with eye appeal, mobile strategies including click-to-call buttons, one-click functionality, streamlined registration, and GPS-enabled driving directions can facilitate action from consumers. Forecasting the Impact of Wearables. You thought today’s consumer was short on patience?

Mobile Marketing 40

Mobile Marketing Marketing & Strategy Marketing Strategy B2B Marketing 40

Hubspot

FEBRUARY 14, 2022

If your business were a car, then revenue intelligence would be its GPS — alerting you when to make the right turns, what route is most optimal, and if any potential roadblocks lie ahead. Like a GPS, revenue intelligence also relies on AI to collect and analyze data. Productivity slugs. Uncoordinated teams.

Marketing AI 56

Marketing AI Forecasting Paid Search Agency Touchpoints 56

SnapApp

FEBRUARY 13, 2018

Your ideal customers are on Facebookand LinkedIn, searching on Google, opening your competitor’s emails, attending events, watching webinars and engaging with brands across many different touchpoints. . Ideally, a prospect targeted by a multichannel marketing campaign would get a seamless experience across all the different touchpoints.

Marketing & Strategy 63

Marketing & Strategy Marketing Strategy Examples Multi-Touch Attribution 63