BenchmarkONE

SEPTEMBER 13, 2018

Focus groups. SurveyMonkey has been around since the nineties, and it’s used by businesses from enterprise to SMB. If you already have a solid mailing list and online social network, FocusGroupIt makes it easy to put together online focus groups. Gathering and analyzing data. A/B Testing. Conducting interviews.

Paid Content 71

Paid Content Research Enterprise Management Tools 71

The Effective Marketer

FEBRUARY 10, 2011

I like Dan’s presentation for its brevity and focus on key action items based on solid data. What I wish he had shared is how the data from focus groups and MailChimp is broken down. billion emails sent. How many B2B vs. B2C companies, industries, and even job titles.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

Single Grain

MAY 31, 2023

Market Research: Market research surveys, focus groups, and interviews can provide insights into consumer preferences, purchasing habits, brand perception, and market trends. Marketers can use this data to optimize website performance, understand user journeys, and identify areas for improvement.

Marketing AI 52

Marketing AI Advertising Agencies Lead Ranking Marketing Automation Services 52

Moz

DECEMBER 14, 2020

For an SMB bike helmet retailer, we focused on creating social media ads during the peak of the pandemic that showcased a single rider as opposed to a group, typically in a more open environment instead of the city. The “how” of testing is very easily its own post with many layers to it, from user research to focus groups.

Paid Content 58

Paid Content Top of Funnel Landing Pages Peer-to-peer 58

accelerate agency

JULY 28, 2021

When you started out as a SaaS (software as a service) company, you most likely targeted SMB (small and medium-sized business) customers while you established your presence and perfected your product. As we mentioned earlier, most SaaS companies start out in the SMB market because they can concentrate on smaller customers with lesser needs.

Pricing 97

Pricing Price Paid Search Agency Lead Ranking 97

accelerate agency

JUNE 30, 2023

The importance of a pricing strategy As we mentioned earlier, most SaaS companies start out in the SMB market because they can concentrate on smaller customers with lesser needs. Get feedback from existing customers, and reach out to new ones with surveys, focus groups, and trial offers. but we can share a few tips.

Pricing 52

Pricing Price Marketing Budget Lead Ranking 52