Sprout Social

DECEMBER 9, 2020

Offering new services, like social listening, can help agencies uncover actionable insights for their clients previously available through costly focus groups and lengthy surveys. Idea Grove , a PR and marketing agency specializing in B2B tech, gives their clients regular shout outs on their social media profiles. .

Paid Search Agency 101

Paid Search Agency Advertising Agencies Ad Agencies Work Management 101

EveryoneSocial

FEBRUARY 10, 2020

Tons of options like focus groups, surveys to customers or to target audiences, online research, etc. But just like employee word of mouth, your customers can be the best advocates for your brand as well. So what can your organization do? And this doesn’t just apply to your potential customers.

Paid Search Agency 69

Paid Search Agency Companies Planning Marketing & Strategy 69

Convince & Convert

JULY 28, 2010

Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Ask your customers directly.

Social Media 151

Social Media Media Webinar Metrics Marketing & Strategy 151

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

APRIL 1, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. There were 20-30 of us posting regularly to make the community great and countless others lurking through the threads. Anyway, thanks for the post. Im Jay Baer.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Online Marketing Institute

MAY 26, 2010

He suggests that brand awareness is the new measuring stick of a successful marketing campaign and says that only the first set of eyeballs are the ones you pay for—everything after that is word of mouth.

Social Media 40

Social Media Advertising Channels Media Blogger 40

Anteriad

APRIL 25, 2023

Earned media Once known as word-of-mouth, earned media is advertising that comes from Influencers, someone who uses your product and talks about it on a Facebook post or their YouTube channel, for example. Focus group A focus group is usually a group made up of a new product’s target audience that scores the product based on opinion.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95