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The ultimate social media listening guide for marketers

Sprout Social

Immediate research : Analyzing current social media listening data provides you with immediate research that does not need to run through focus groups or other in-person structured analyses. More affordable : Coordinating focus groups and hiring marketing research agencies can be pricey. Create a brand analysis.

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How to Use Social Media for Affiliate Marketing

Optinmonster

Being both free and user-friendly, social media has emerged to be one of the go-to channels for affiliate marketing. And brands are able to reach targeted audiences using unique, user-centric promotions. As a result, the users on each platform are made up of different demographics. Choose the Right Social Media Platform.

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The Ultimate Cheat Sheet for Expert Twitter Marketing

Hubspot

With 200 million members, Twitter is one of the most popular social networks out there. Used effectively, Twitter can help you promote your content, provide helpful customer service, generate leads and customers, and much more. 35 Tips & Tricks for Getting the Most From Twitter. Optimize your Twitter profile.

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7 Terrific Ways to Use Social Media for Instant Feedback

Hubspot

While much of the hoopla dies down pretty quickly after customers adjust to the change, sometimes there are legitimate user experience and design issues that your team didn't identify during development. Host a Focus Group. The company starts by tweeting a link to the survey with its hashtag, #LittleThings.

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15 Fluff-Free Ways to Step Up Your Social Media Game

Hubspot

Marketers are starting to realize that just setting up social media accounts on sites like Facebook, Google+, LinkedIn, and Twitter and "experimenting" by participating sporadically isn't really going to generate results. In order to generate those leads and customers, you need to optimize your social presence for lead generation.

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How to collect and mine your social media data for growth

Sprout Social

Social media data is information collected from social media networks that demonstrates how users share, view or engage with your content or profiles, and the content or profiles of your competitors. Track conversations around your brand Social is like a 24/7 focus group.

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4 overlooked B2B market research methods for understanding your customers

Sprout Social

In Sprout Social, users have the power to build Listening Topics around specific accounts, hashtags, industry keywords and more. Once Topics are set up, your tool will collect candid conversations from the world’s largest focus group. Where do most conversations about our brand take place in the country or world?