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How to find and win your first 10 B2B customers

Lenny's Newsletter

PR can work, but rarely does. A surprising number of founders found their early customers by putting out compelling content online and first building a following. Also, major shoutouts for First Round Capital. Also, major shoutouts for First Round Capital. For your first set of customers, trust is the key.

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What influencers want and expect from influencer marketing, according to creator relations master, Kristen Matthews

Biznology

They have thousands of dollars tied up in cameras, lighting, microphones, software, production laptops, hair and makeup, studio space (even if it’s “just” their “bedroom). Wouldn’t that be a PR disaster? Why Underpay or When You Can Overpay? Or hate you forever. Make Things Super Easy for Your Influencers.

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35 SaaS product ideas and examples for startup companies in 2023

accelerate agency

SaaS—or Software as a Service—is a term that describes business applications delivered on a subscription basis, making them affordable and flexible enough to suit all budgets. SaaS is a cloud computing software delivery model that enables data to be accessed from anywhere. First, take a look at what’s already out there.

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Top Tips: B2B Marketing Through a Crisis

Envy

This meant providing their software for free in Italy, China, South Korea and other countries. They donated their software for use to NGOs, non-profit organizations that are fighting Corona. In short, the balance is to do good first and then add the right messaging and useful content a little later on. People want to hear you.

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How B2B CMOs are Marketing Through a Crisis

Envy

This meant providing their software for free in Italy, China, South Korea and other countries. They donated their software for use to NGOs, non-profit organizations that are fighting Corona. In short, the balance is to do good first and then add the right messaging and useful content a little later on. People want to hear you.

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Who’s Giving You the Best Link Love?

DivvyHQ

When we started DivvyHQ back in 2011, we benefited greatly by being one of the first, if not THE first, cloud-based editorial calendar applications on the market. But first-mover advantage only took us so far. Click here for more on our cloud-based content marketing software check out.

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Paddleboarding and Business :: A Tale of Perseverance

GreenRope

The first time I tried to stand up on a board was in a lagoon in north San Diego county. Looking back, there were a lot of obvious parallels when I started my first company, CoolerEmail, 15 years ago. I was doing consulting and working on building software that made it easy for people to design, send, and track email newsletters.