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Competitors want you out, influencers want you in

Onalytica B2B

First of all, why? If you’re from a PR background, you’ll understand that people are more likely to believe third-party recommendations (PR) than what you say about yourself (advertising). He’s the CEO of the largest privately owned PR agency in the world. The influencers you know…. Why do this?

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How Heineken built a successful metaverse branding strategy and brought their virtual beer to life

ClickZ

Heineken have become one of the latest brands to join the rapidly expanding collection of big-name brands with a footprint in the metaverse with the launch of ‘Heineken Silver’ – the world’s first Virtual Beer. The world’s first ‘virtual beer’. Sit back, relax, and grab yourself a (virtual) beer as you learn how they did it!

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What influencers want and expect from influencer marketing, according to creator relations master, Kristen Matthews

Biznology

On the other hand, if your movers show up and you haven’t packed, they’ll pack for you–but you’ll be charged for every box and every hour. Wouldn’t that be a PR disaster? If your friends get to your house and you haven’t even packed yet, they might just leave. Or hate you forever. “So Sue Me!”

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How to find and win your first 10 B2B customers

Lenny's Newsletter

PR can work, but rarely does. A surprising number of founders found their early customers by putting out compelling content online and first building a following. Also, major shoutouts for First Round Capital. Also, major shoutouts for First Round Capital. For your first set of customers, trust is the key.

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Are you surfing the social media wave (or are you too far ahead or behind)?

Biznology

Social media marketing and digital PR consultants spend too much time paddling and not enough time surfing. They call this the first-mover advantage and it’s a grind. Put in simple terms: none of the consulting money, jobs, or gigs live too far along the bleeding edge.

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Connected consumption is the new customer experience (CX)

Biznology

Each task and step will include new people-first automated conversations that replace searching, customer support, shopping, and e-commerce services like Amazon. Focus on these four stages: First, align with customers: Learn customer goals, thinking, and journeys. Turn the high-value touchpoints into a requirements and design spec.

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Small(ish) Market, Big Noise: Tracey Zeeck Creates Regional Buzz for Local Businesses

ClearVoice

It’s common to see firms branding themselves into one niche: hospitality PR, or tech PR, or style and fashion influencer marketing. A PR or marketing agency might wind up with clients from the hospitality, health, banking, fashion and interior design sectors, not to mention some community non-profits and charitable events.

Buzz 49