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42 Experts Explain How to Get Better Qualified Leads with Interactive Content

SnapApp

Recently, after clicking on a Facebook ad for a product I've been considering, I was offered the chance to complete an interactive quiz to help the seller best identify which version of the product would be best suited for my particular needs.

A Marketer's Guide to Accumulating Awesome Online Reviews

Hubspot

It makes sense -- the bigger the sample size, the more legitimate the results, right? If you have a weekly or monthly newsletter to update customers on new offerings, consider including this as a call-to-action in those emails, too.