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Web 2.0 Expo – cool stuff seen on the floor of the show

Buzz Marketing for Technology

Not only do they build cool marketing campaigns but they can connect to your sales process. They in effect unify sales and marketing so that clients see that their campaign pay off – thereby eliminating the normal tension between sales and marketing. Romi was also a speaker on Agency 2.0

Web 2.0 100
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Demand Generation Vendors Offer Few Social Media Applications

Customer Experience Matrix

But none truly automates social media management, which is what's ultimately needed. This lets people easily send a Tweet, post to a Facebook wall or create a LinkedIn article that points to the original content. InsideView is gaining the most attention for this at the moment. Social media is this month’s Trend of the Year.

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Sales 2.0: Sell Faster, Better, and Smarter

Adobe Experience Cloud Blog

The Sales 2.0 Hosted at the Four Seasons in San Francisco, over 700 attendees including big names like Brett Queener from Salesforce, Jeffrey Hayzlett of Kodak, Mark Woollen of Oracle, and Clara Shih of Hearsay Labs and author of The Facebook Era have all filled a room to discuss Sales 2.0. The Basics of Sales 2.0.

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Amazing Account Based Marketing Tactics for Your Entire Funnel

Vidyard

Experience-backed account based marketing tactics are hard to come by, as everyone seems to be happy to tout results, but not dive any deeper into the real mechanics of how their strategy works. And as Marketo’s Senior Director of Marketing, she knows these tactics better than anyone. The AMB Funnel. “Start with a goal.

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10 Best Sales Intelligence Tools to Consider for Your Business

SalesIntel

Sales is a long, complicated process that drains energy from any salesperson. This not only slows down your sales personnel, but it also slows down the sales process. That is why sales intelligence tools are so important to sales teams and businesses today. LinkedIn Sales Navigator.

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Thirteen email marketing platforms with high ROI

ClickZ

In making this list, we took into consideration ease of use for creating emails, building databases of subscribers, setting up automatic replies, incorporating social media management, and providing analytic reporting. These include a free customer relationship management (CRM) tool. Source: Oracle Responsys. Mailchimp.

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99 B2B Marketing Statistics to Back Your Bets

Televerde

82% of B2B technology marketers say “soft” abilities such as good communication and people management are the most important skills needed to succeed in the field. 6 in 10 people say watching a video on Facebook has influenced their purchasing decisions. 30% increase in gross return on ad spend for Facebook advertising.