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Why It’s Time to Start Leveraging Database Marketing for PPC

Directive Agency

Let’s discuss what it is, and why it is the perfect strategy to incorporate into your next B2B pay-per-click (PPC) campaign. . What is Database Marketing? Database marketing is a methodical approach to the gathering and processing of consumer data that is stored and maintained in a company’s database. How Does it Work With PPC?

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The Best Marketing Conferences of 2020

Marketing Insider Group

Topics covered include content strategy, usability and design, customer engagement, social media, targeting and optimization, marketing automation, and more. 3XE runs three digital marketing conferences each year that are focused on different areas of digital marketing. B2B Marketing EXPO – London.

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199 Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Optinmonster states that “research gets millions of shares on Facebook.” 72% of marketers say that content marketing sparks engagement growth. According to the State of Inbound report, marketers are focusing more on videos. 74% of individuals who have a Facebook account use it solely for professional purposes.

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54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

Two thirds of marketers use PPC ads to get eyes on their landing pages and blogs. . . It may be time to consider how you can better participate on these channels and get the most out of the opportunities presented by mediums like Twitter, LinkedIn, Instagram, and Facebook (to name a few.). . . #13. MassPlanner. .

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Top 25 Articles and 8 Topics in B2B Marketing for March 2010

B2B Marketing Zone Posts

Marketing Like the Big Boys—Facebook for Small Business - Content Marketing Today , March 29, 2010 A Quick Guide to Getting Started with Facebook for small business. It’s where your visitor decides either that there’s something here worthy of further evaluation …or that she’ll just click on over to YouTube (or somewhere).

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12 Ways to Use Machine Learning in Digital Marketing

Single Grain

Thus, ML-powered chatbots not only help digital marketers save money, but also ensure better business outcomes. How to Build a Facebook Chatbot Marketing Funnel. 6) Easier Marketing Automation. 49% of businesses use marketing tools for their email automation. 8) Automated Email Marketing Campaigns.

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4 Reasons the Social Business Evolution Starts Now

Convince & Convert

My friends at ExactTarget announced a moment ago that they have acquired CoTweet , the leader in enterprise Twitter management, and will be building a social products lab to add tie-ins for Facebook, YouTube, and other elements of the social communication ecosystem. to be larger than email by 2012 doesn’t hurt, either.

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