Why It’s Time to Start Leveraging Database Marketing for PPC
Directive Agency
FEBRUARY 22, 2019
Let’s discuss what it is, and why it is the perfect strategy to incorporate into your next B2B pay-per-click (PPC) campaign. . What is Database Marketing? Database marketing is a methodical approach to the gathering and processing of consumer data that is stored and maintained in a company’s database. How Does it Work With PPC?
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