Vidyard

OCTOBER 19, 2017

Online and interactive video is become an increasingly important part of today’s digital marketing, lead generation, and demand gen programs, partly because it can help you reach a broader audience, but more importantly because it can help you boost conversion rates across the myriad of programs that you’re already running today.

Top of Funnel 57

Top of Funnel Demand Video Marketing Webinar Metrics 57

DealSignal

MARCH 22, 2023

Behind every lead strategy, there is usually a data gap quietly lurking—whether it’s fake phone numbers on lead magnet forms or outdated email addresses that your nurture campaigns are being delivered to. By tracking CPA, you can identify which channels or campaigns are most cost-effective for acquiring new leads.

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Cost per Acquisition 52

Online Marketing Institute

JANUARY 25, 2010

Re-casting How We Think About B2B Marketing Automation I was analyzing results from our recent B2B Marketing University series , which Silverpop launched this past Fall, and the data seem to point to an eye-popping, potential ‘banner year’ for marketing automation in 2010.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Top of Funnel Work Management 40

Albacross

APRIL 24, 2019

Outbound VS Inbound Marketing. There are two main marketing lead generation channels: Outbound marketing. Inbound marketing. The information that they consumed depended mostly by the big media companies that controlled print media and broadcast. Publications and media consumed.

Lead Generation 101

Lead Generation Lead Ranking Sales Management Sales Qualified Leads 101

Valasys

DECEMBER 20, 2019

According to a blog by Alexa, targeting is one of the most crucial parts of marketing. Drift’s campaign to optimize Email Conversions with “Live Chat”: This was amongst the revolutionary advertising campaigns for B2B businesses in that it categorically proven that one can capture leads without using forms.

Advertising Agencies 59

Advertising Agencies Enterprise Management Work Management Marketing Management 59

Kapost

AUGUST 5, 2016

How are your lead gen numbers looking right now? Whether it’s the dog days of summer, the post-event lull, or drowning in deadlines, the best marketers know how to overcome slow traffic and stretch capacity to grow their database creatively. Your corporate social media accounts can only do so much. SproutSocial).

Sales Qualified Leads 48

Sales Qualified Leads High Quality Lead Lead Scoring Lead Ranking 48

Optinmonster

AUGUST 6, 2021

In this list, we’ve picked the top white label lead generation software that offer reseller programs and custom branding options. Before diving into the list, though, let’s look at why you might want a white label lead gen software in the first place. Why Choose White Label Lead Generation Software.

Marketing Automation Services 66

Marketing Automation Services Enterprise Management Work Management Marketing Management 66

Metadata

SEPTEMBER 19, 2022

PPC lets you target your target audience more precisely than other types of lead generation. Google’s PPC ads give you lots of metrics to track, which lets you see what works and what doesn’t. Every click has a cost, which can make PPC more expensive than other types of lead gen. Email marketing.

High Quality Lead 52

High Quality Lead Lead Ranking Sales Qualified Leads Marketing Qualified Leads 52

Online Marketing Institute

JANUARY 4, 2011

“With social media and blogging, it’s kind of changing that dynamic.&# Two factors are at work here: Blog content that is frequently updated and loaded with your team’s most important keywords lead to greater visibility on search engines. And since last October, the team has seen a 70% increase in inbound leads.

B to B 40

B to B Blogger B2B Thought Leadership RSS 40

Single Grain

AUGUST 24, 2022

An advertising agency is a specialized marketing company that creates, plans and executes paid ads campaigns in order to attract more business for their clients. These agencies help brands with different aspects of advertising, from coming up with ad ideas to the graphic design of the actual ads to placing them on relevant media platforms.

Advertising Agencies 59

Advertising Agencies Paid Search Agency Paid Content Paid Social Agency 59