SmartBug Media

APRIL 6, 2023

What is a buyer persona? Traditional ways to develop buyer personas include conducting market research (primarily digital data), analyzing CRM or business data, getting input from the sales team, or gathering feedback from existing or prospective customers. What should be included in my buyer personas? Going to a trade show?

Buyer Personas 98

Buyer Personas Planning Psychographics Paid Search Agency 98

SmartBug Media

APRIL 27, 2023

Just think, for example, about how artificial intelligence has taken the marketing world over by storm. For example, a skin care company might have a survey on its homepage that tells customers they can take a quiz to find out what kind of skin care regimen they might need or what type of skin they even have.

Hubspot 98

Hubspot Advertising Agencies Advertisements Advertising 98

Pam Didner

SEPTEMBER 16, 2020

Or, if you are wearing multiple hats, what marketing tactics do you use? What marketing channels are you responsible for? When you ask sales what you can do to better support them, it’s going to be like opening Pandora’s box, they will tell you many, many things that they need your support on. What can I do to help?

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

SpotMe Blog

JUNE 2, 2021

Networking and lead generation are the primary reasons business events, such as conventions, trade shows, and product demonstrations exist. . Lead generation is the engine that fuels and drives your company’s revenue. Without leads, your company wouldn’t be able to expand or reach its sales quotas. How Do You Generate B2B Leads?

Webinar Metrics 52

Webinar Metrics Lead Generation Paid Content Lead Scoring 52

SmartBug Media

NOVEMBER 18, 2022

My boss, the marketing director at the time, asked me: “Do you know what inbound marketing is?”. What Is Inbound Marketing? HubSpot, a customer relationship management (CRM) platform used for inbound marketing , explains the buyer’s journey with a flywheel. I remember my first marketing job like it was yesterday.

Inbound Marketing 98

Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads 98

Single Grain

JULY 14, 2020

What Is SaaS? Some popular examples of SaaS companies include: Salesforce. What Is Different about SaaS Marketing? Now that we have a clear understanding of what SaaS is and how marketing a SaaS product differs from traditional marketing, let's move on to SaaS growth strategies. Book My Free SaaS Marketing Consultation.

Marketing Budget 145

Marketing Budget Paid Search Agency Paid Content Work Management 145

Hinge Marketing

MAY 15, 2017

Our researchers interviewed over 1,000 Visible Experts and buyers of their services to figure out what was going on and exactly what they did to develop and market their personal brands. What Is a Personal Branding Strategy? It describes where you stand today and what level of visibility you want to achieve in the future.

Personalization 127

Personalization Webinar Metrics Brand Identity Branding 127