Webbiquity

AUGUST 18, 2020

All types of events, including trade shows and industry conferences, can now be produced and attended remotely. As noted previously in this list of top webinar tools, what separates compelling must-attend events from ho-hum gatherings is the quality of the content, promotion, presenters, and—increasingly—the underlying technology platform.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

SmartBug Media

MAY 9, 2024

Regardless of whether the event lasts a day or a week, trade shows are a whirlwind and require a robust plan of action. Not only does a good plan ensure that everything goes smoothly the day of, but it’s also necessary to maximize lead capture. Plus, it helps to develop a more comprehensive event budget.

Trade Show 59

Trade Show Planning ROI Sales Qualified Leads 59

Smashmouth Marketing

SEPTEMBER 29, 2009

Her presentation about using LinkedIn successfully to generate leads was popular with the audience. We run a microsite, B2B Online Marketing Pros, for our B2B Online Marketing group on LinkedIn. That’s generated a good amount of traffic and leads. Here is the second in a series of Thought Leader Interviews for MarketingSherpa.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

SugarCRM

DECEMBER 11, 2013

Lead To Revenue. Lead Capture. Microsites. Internet Lead Capture. Lead Routing. Lead Scoring. Lead Profiles. Lead Scout. Event Management. Lead Management. Lead Scoring. Marketing Platform Lead To Revenue Management. Lead Capture.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Lead Generation Email Marketing 50

Hubspot

DECEMBER 14, 2010

These landing pages all had CTAs and forms for lead capture. PR was the backbone of our lead gen program. They can be incredibly complex, involving special events, intricate mailings, interactions with microsites and landing pages and so on. Leads, Not Impressions. Stories lead to other stories and buzz.

PR 28

PR Paid Search Agency Advertising Agencies Planning 28

B2B Marketing Exchange

NOVEMBER 15, 2023

Influencer Campaign Drift Drift’s free virtual event, The GTM Lab, featured B2B influencers sharing insights on go-to-market (GTM) strategies, attracting 381 live attendees and generating 2,502 leads. The hybrid event attracted over 1,400 attendees, with an 8% registration rate from direct mail, a 10.1%

Digital Asset Management 52

Digital Asset Management Account Based Marketing B2B Thought Leadership Advertising Agencies 52

Valasys

DECEMBER 20, 2019

Drift’s campaign to optimize Email Conversions with “Live Chat”: This was amongst the revolutionary advertising campaigns for B2B businesses in that it categorically proven that one can capture leads without using forms. The typical email campaigns fueled by addresses gathered from lead capture forms generated click rates of 2 – 3%.

Advertising Agencies 59

Advertising Agencies Enterprise Management Work Management Marketing Management 59