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5 ways to increase lead capture adoption at events

Lead Liaison

5 ways to increase lead capture adoption at events. With in-person and hybrid events coming back in full force, it’s time to think in-person lead capture again. These apps are great for quickly getting contact data from your event and into your marketing automation or CRM system of choice.

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Why Direct Mail Should Be Part Of Your Post-Event Marketing

Lead Liaison

The event helped you capture a lot of leads. Now is the time to consider your post-event marketing strategy. You captured leads at the trade show. Now, post-event, you need to nurture those leads. For that, you want an approach that involves multiple marketing channels.

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The 15 Best In-Person Event Platforms [2023]

SpotMe Blog

Selecting the right in-person event platform to manage your onsite events is critical to their success. Especially because 95% of marketers believe that in-person events help achieve business goals (American-based event technology company). What Is An In-Person Event Platform?

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How to Create a Touchless Scavenger Hunt for your Trade Show

Lead Liaison

In this article we cover why touchless is important and how to truly implement touchless, what you need for your scavenger hunt, and why you should consider a scavenger hunt for your next event. Digital leaderboards can be displayed on a large screen at your event or accessible in your virtual platform.

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Case Study: Event Activations with Universal Lead Capture

Lead Liaison

Case Study: Event Activations with Universal Lead Capture In this case study, we discuss some common pitfalls in event preparation, participation and execution. It’s important to do some research on the event organizer before the event. This would be a single-day webinar event.

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How to Prepare for a Successful Trade Show

Lead Liaison

Review Event Manual to understand all event-specific details – Do this early so you can plan accordingly. Note any special events that your team will want to attend, and add that to your itinerary. Evaluate lead capture options – Most trade shows partner with a lead retrieval provider for exhibitor lead capture.

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3 Tips for Success at the Virtual Trade Show You’re Attending

Lead Liaison

For those of us in the event marketing space, virtual trade shows rank fairly high on that list of challenging experiences. These events are nothing short of intimidating to setup & oftentimes difficult to wade through as each event has varying rules & regulations. 3: Invest in your virtual booth.