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What Is Earned Media?

ClearVoice

Wh en a brand or a professional wants to build their SEO footprint, their industry expertise, or they seek a little bit of fame and virility, they may hire a public relations professional. Often, earned media is credited to public relations experts who ensure their clients are top of mind for industry influencers. .

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With AI and Workforce Automation Entering Brand Communications, How Do We Keep Content Ethical?

Content Standard

This year, The UK’s Chartered Institute of Public Relations (CIPR) set up a panel to look specifically at the impact AI will have on the PR and communications industry. There’s the whole area of white space around ethics , professional guidance around mentoring, negotiations, soft skills.

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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

Biznology ( Search Engine Public Relations Social Media Mobile Marketing Promotion Transparency ). B2B Memes ( Advertorial Ethics Publisher Magazine Intent Advertising Media Article ). Paul Gillin ( Event Marketing Communities Forecast Loyalty Custom Publishing Direct Marketing Event ). Dianna Huff ( @diannahuff ).

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A reading list for aspiring knowledge workers. Future Tense:

Buzz Marketing for Technology

Elizabeth Albrycht is a 16-year veteran of high technology public relations practice and co-founder of the New Communications Forum , a conference series designed to bring journalists and marketing and PR professionals together to learn how to use participatory communications tools. . › Jaylin Bair on The Play Ethic at Work.