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Demand Gen Cloud: Funnels and Pipelines are Old School

Smashmouth Marketing

I took a different approach to the discussion, and came up with the concept of a Demand Gen Cloud: With the advent of Social, Sales and Marketing 2.0 The influence of content and word of mouth jumps them from side to side to back and down again. Buyers put themselves in the funnel where they want to be. They jump around.

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3 Social Sellers That Can Teach You A Thing or Two About Your Strategy

Ledger Bennett

Absolutely key to the success of their strategy is the onboarding and training of senior sales employees; leading by example, these individuals encouraged their peers to utilize social selling platforms such as LinkedIn Sales Navigator to generate several individual deals of $300k or more. So how did they do it? The outcome?

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Annual Content Marketing Retreat 2012

Ambal's Amusings

Manticore Technology, Marketo, Eloqua, to name a few). The speakers include a CMO (Rod Brooks, president of Word of Mouth Marketing Association and CMO of PEMCO Mutual Insurance Agency), CEOs and Presidents of 5 different types of platforms or applications, and representatives of 4 different content marketing agencies.

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B2B Lead Generation Blog: Webcast: 8 Critical Success Factors for B2B Lead Generation

markempa

Watch the recorded webcast now Sponsored by Eloqua , provider of the leading integrated demand generation platform for executing, automating and measuring highly effective B2B marketing programs. Register for this webcast registration is closed. Register for this webcast registration is closed.

Webcast 120
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The Best B2B Marketing Ideas of 2010

Online Marketing Institute

The Best B2B Marketing Ideas of 2010 A guest post by Jeff Ogden , president of Find New Customers Although companies like Marketo, Eloqua and Kinaxis have produced terrific written content in blogs, e-books, etc., Juan Eloqua This witty campaign by Eloqua used the famed Juan Valdez model of a coffee grower. b2bmarketing

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B2B Lead Generation Blog: On B2B Demand Generation tools and Lead Generation Dashboards

markempa

Marketers from smaller companies said lead generation and qualification and email campaign management would be their two top areas of system or service deployment." Marketers from smaller companies said lead generation and qualification and email campaign management would be their two top areas of system or service deployment."

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. But getting back to our category, we are often compared against Eloqua and Manticore. Yahoos New HomePage Integrates Applications --and Dabbles with Social Yahoo! Alive and Kicking!