Demand Gen Cloud: Funnels and Pipelines are Old School
Smashmouth Marketing
OCTOBER 20, 2010
I took a different approach to the discussion, and came up with the concept of a Demand Gen Cloud: With the advent of Social, Sales and Marketing 2.0 The influence of content and word of mouth jumps them from side to side to back and down again. Buyers put themselves in the funnel where they want to be. They jump around.
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