Lead Liaison

OCTOBER 5, 2020

For those of us in the event marketing space, virtual trade shows rank fairly high on that list of challenging experiences. Even though it is hosted virtually, you still have the valuable opportunity to gather qualified leads from around the world & create meaningful connections. Most of us are figuring it out as we go.

Trade Show 62

Trade Show Lead Liaison Tips Sales Qualified Leads 62

Chris Koch

JULY 24, 2009

Even rarer is the ability to carry those analytics all the way through to a sale. Two of the companies I spoke to for my report use analytics to determine which marketing tactics are working and which ones aren’t. So you have to start with the bigger process picture. Universal lead definition. Lead scoring.

Lead Qualification 100

Lead Qualification Marketing Automation Services Lead Scoring Lead Ranking 100

ViewPoint

JULY 11, 2011

While Lauren provides 10-year financial data, I excerpted this column of the most recent fiscal year as it was fascinating to see all three companies reporting an identical 48% of revenue committed to sales and marketing expenses. Sales and marketing activity. Selling subscriptions via a direct sales force.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

PathFactory

DECEMBER 17, 2018

In this post, I specifically address the love/hate relationship marketing teams typically have with their sales counterparts–and how to make it more of a love/love one by enabling content bingeing. The power of the binge: Empowering BDRs and Sales. Traditional lead scoring models don’t take time into account.

Lead Ranking 45

Lead Ranking Top of Funnel Marketing Qualified Leads MQL 45

Chris Koch

JULY 24, 2009

Even rarer is the ability to carry those analytics all the way through to a sale. Two of the companies I spoke to for my report use analytics to determine which marketing tactics are working and which ones aren’t. So you have to start with the bigger process picture. Universal lead definition. Lead scoring.

Top of Funnel 100

Top of Funnel Lead Scoring Lead Ranking Marketing Automation Services 100

SnapApp

OCTOBER 24, 2018

Landing pages are a key part of your marketing strategy and a big part of lead qualification. when you can make your landing pages work harder to do more than just collect leads, but also qualify them? Content loading… Capture more leads. Qualify more leads. Essentially a full-page CTA!

Landing Pages 54

Landing Pages Sales Qualified Leads Advertising Channels Lead Qualification 54

Vidyard

FEBRUARY 13, 2014

Ask a sales professional or an IT infrastructure guru and you’ll get another. Ultimately, however, everyone linked back to very clear value statements outlining why the Video Marketing Platform is so different. This is why we have seamless integrations with leading MAP and CRM systems.

Class 51

Class Sales Management Video Marketing Salesforce.com 51

Leadspace

JULY 18, 2023

Does a higher level of interest translate into higher odds of sales conversion? Simply put, are you confident that the data and signals you have validate that a lead is truly ready, able, and eager to buy your product or service? These are questions that need to be answered in order to classify a lead as a “quality lead.”

Lead Ranking 62

Lead Ranking Ideal Customer Profiles Lead Scoring Sales Qualified Leads 62

Envy

DECEMBER 31, 2019

Everyone wants to bring about world peace and recent efforts to unite sales and marketing teams by sharing the same goals and KPIs with processes and technology are a good step in the right direction. It was my opinion that merging sales and marketing into a single unit has, at best, a slim chance of succeeding.

Lead Ranking 95

Lead Ranking Top of Funnel Lead Scoring Marketing Qualified Leads 95

DealSignal

MAY 31, 2023

Here’s how to manage sales pipeline full when you aren’t getting the support you need from marketing. If you’re not focused on the right leads, you’re losing valuable time. Your outreach needs to be efficient, so everyone on the sales team should only be focused on the prospects with the most potential to actually convert.

Ideal Customer Profiles 52

Ideal Customer Profiles Sales Qualified Leads Work Management Marketing Management 52

Vidyard

NOVEMBER 11, 2016

Before engaging marketing creative agency, Traction, to create compelling content for their business customers, Lenovo’s marketing efforts had primarily consisted of bottom-of-funnel tactics. Lenovo also needed to ensure the results of this campaign made it into Eloqua, their Marketing Automation Platform.

Sales Management 111

Sales Management Top of Funnel Video Marketing Marketing Automation Services 111

Zoominfo

OCTOBER 14, 2021

Sales professionals, marketers, and recruiters live and die by two vital metrics when it comes to email: bounce rates and open rates. Inaccurate email data can jeopardize sales, limit the reach of marketing campaigns, and let quality candidates slip through the cracks. However, even advanced SMTP checks are still far from perfect.

Zoominfo 100

Zoominfo Marketing Automation Services Lead Ranking Ad Exchange 100

Vidyard

FEBRUARY 16, 2017

As video is becoming more and more essential to how businesses communicate with their audiences—whether potential customers, current customers, or employees—a video platform (VP) has become a necessary and useful tool for many business teams so they can manage, optimize, and measure content, and learn about their audiences.

Marketing Automation Services 96

Marketing Automation Services Enterprise Management Video Marketing Work Management 96

LeadSloth

JANUARY 12, 2010

Sales & marketing alignment. 1) We’re at a point where we have lot of data about marketing performance, but it’s a big challenge to turn it into actionable information (2) we’re actively tweeting, blogging and using LinkedIn, but how can that be effectively managed, and how can it be measured? (4)

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

ANNUITAS

JUNE 15, 2011

Both Eloqua and Marketo are at the forefront of the Marketing Automation space discussing Revenue Performance Management. Hasn’t sales always been about revenue and is this new obsession with it just marketing’s awakening to the fact that they should also be focused on measuring themselves by the revenue yard stick?

Paid Search Agency 100

Paid Search Agency Companies Generation Top of Funnel 100