Customer Experience Matrix

AUGUST 31, 2017

The new version uses a bouquet of colorfully-named big data technologies (Kafka, Parquet, Impala, Spark, Elastic Search, etc.) It still includes predictive models and provides a powerful query builder to create audience segments. AgilOne now supports Web, mobile, and social channels and offers more options for email delivery.

Elasticity 0

Elasticity Multi-Channel Paid Search Agency Analytics 0

ANNUITAS

OCTOBER 15, 2020

And because you aren’t measuring the specific impact of engagement channels and content, you can’t be sure that the marketing campaign you’re going to execute will be successful or not. Instead of measuring clicks and opens, start thinking of email as one part of a healthy engagement channel mix. Brand Awareness.

Blast Campaigns 147

Blast Campaigns Elasticity Eye-Tracking B2B Thought Leadership 147

Biznology

NOVEMBER 27, 2018

You develop separate offerings for different buyer segments. Lead delivery follows from this , but is very different for each segment. This channel is likely to continue to grow, as exchanges multiply, regulations relax, and SMEs enter the formal sector in larger numbers. Think of it like the Toyota / Lexus model.

B2B Marketing 147

B2B Marketing Work Management Marketing Management Top of Funnel 147

Biznology

NOVEMBER 27, 2018

You develop separate offerings for different buyer segments. Lead delivery follows from this , but is very different for each segment. This channel is likely to continue to grow, as exchanges multiply, regulations relax, and SMEs enter the formal sector in larger numbers. Think of it like the Toyota / Lexus model.

B2B Marketing 136

B2B Marketing Work Management Marketing Management Top of Funnel 136

ANNUITAS

MAY 24, 2016

These correlations speak to two critical concepts — elasticity and velocity — which underlie structured demand generation KPIs that tell us something about how likely a buyer is to buy, and in what time frame. Except this data isn’t just lying around, and it is probably not part of a closed loop today.

Demand Generation 100

Demand Generation Demand Analytics Lead Ranking 100

Valasys

AUGUST 14, 2019

The headless CMS helps businesses keep abreast with the dynamic digital era, wherein marketers need to optimize the users’ experiences (UX) by delivering personalized pieces of content via multiple channels, throughout the buying cycles of the customers. Headless CMSs are fully dependent on the elasticity of a cloud platform.

CMS Development 40

CMS Development Enterprise Management Digital Asset Management Work Management 40

ANNUITAS

JUNE 6, 2023

Thus, our new analytical cornerstones include: Multi-interaction tracking (MIT) of contacts — We must be able to see and track every touchpoint with customers — across content, team interactions and engagement channels. Every interaction must be able to be analyzed according to its content and channel “elasticity.”

Marketing Analytics Tools 130

Marketing Analytics Tools Optimization Elasticity Multi-Touch Attribution 130