ANNUITAS

MARCH 19, 2020

At ANNUITAS, we measure the impact of an Engagement Channel by analyzing its elasticity. Engagement Channel Elasticity is the percentage likelihood that a Person has touched a channel and has become a Closed Won piece of business. Re-Examine Email Deliverability. Website [4.03%]. So ‘where’ you use Webinars is key.

Top of Funnel 232

Top of Funnel Planning Demand Elasticity 232

ANNUITAS

APRIL 20, 2020

When it comes to demand marketing, what matters is how effective that content is at moving prospects through the funnel to closed-won. Without the ability to do that, your team is stuck in a cycle of random marketing campaigns. The three main KPIs to track content success are volume, elasticity, and impact expectation.

Elasticity 147

Elasticity Effectiveness Marketing Budget Top of Funnel 147

Webbiquity

OCTOBER 9, 2018

Personalization in Email Marketing. Here are a few interesting statistics from various (case) studies suggesting how much of a difference personalization can make in your email campaigns: According to Statista , the open rate for personalized emails is 18.8%, compared to 13.1% Image credit: Elastic Email.

Paid Content 253

Paid Content Personalization Lead Ranking Marketing Analytics Tools 253

ANNUITAS

OCTOBER 15, 2020

When a vanity metric number is too low, the reaction is to execute another marketing campaign. And because you aren’t measuring the specific impact of engagement channels and content, you can’t be sure that the marketing campaign you’re going to execute will be successful or not. Clicks and Opens. Brand Awareness.

Blast Campaigns 147

Blast Campaigns Elasticity Eye-Tracking B2B Thought Leadership 147

ANNUITAS

JUNE 6, 2023

Classic go-to-market reporting has often focused on marketing and sales activity, such as email clicks, page visits, lead conversations, pipeline creation and client portal logins. In this new model, it’s not a single campaign or phone call (i.e., Conversion — This looks at movement through demand states (i.e.,

Marketing Analytics Tools 130

Marketing Analytics Tools Optimization Elasticity Multi-Touch Attribution 130

ANNUITAS

SEPTEMBER 15, 2020

The biggest advantage that social media has over more traditional mediums like email is that it’s not interruptive. how fast are leads that come in through this channel moving through the funnel). Elasticity of Engagement Channel (i.e. After that action is completed, the lead is now in the top of our funnel and can be nurtured.

Social Media 147

Social Media Social Marketing B2B Marketing Top of Funnel 147

Heinz Marketing

SEPTEMBER 21, 2020

If you’re listening to us live on the Funnel Media Radio Network, thank you so much for joining us and making us part of your work from home workday, hybrid workday. Talked last week with Greg Lord at Elastic Path, and he’s running marketing there and navigating his own sort of headwinds of 2020.

Top of Funnel 90

Top of Funnel Work Management Webinar Metrics Lead Ranking 90