Zero Party Data: What It Is and Why You Need It
Oktopost
JANUARY 30, 2020
What their purchase intentions are. To break it down further, here’s a rundown of some of the ways in which zero party data can be advantageous: It builds trust with consumers by respecting their privacy and intentions. This is zero party data. How, where, and when they want to be contacted. Why Use Zero Party Data?
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