Sat.Apr 04, 2020

B2B Reads: Leading in a Crisis, RevOps, and Remote Smarketing

Heinz Marketing

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

PR 69

How the Coronavirus Pandemic Has Impacted the Travel Industry via @gregjarboe

Search Engine Journal

The travel industry has been badly hit coronavirus pandemic. Here's how hotels, airlines, and online travel agencies (OTAs) are responding. The post How the Coronavirus Pandemic Has Impacted the Travel Industry via @gregjarboe appeared first on Search Engine Journal.

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Jobs for Jailbirds


The Economist features Televerde’s business model and Chief Social Responsibility Officer Michelle Cirocco. The article explores how our model increases an ex-offender’s chance at employment and reduces recidivism. Read the article. >>>

10 Great Writing Tips That Could Change Your Narrative Forever


What is good writing? The answer is, of course, subjective. What isn’t, however, is that you know it when you see it — because it keeps your attention, interest and makes you feel something.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!