Sat.Apr 04, 2020

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How the Coronavirus Pandemic Has Impacted the Travel Industry via @gregjarboe

Search Engine Journal

The travel industry has been badly hit coronavirus pandemic. Here's how hotels, airlines, and online travel agencies (OTAs) are responding. The post How the Coronavirus Pandemic Has Impacted the Travel Industry via @gregjarboe appeared first on Search Engine Journal.

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B2B Reads: Leading in a Crisis, RevOps, and Remote Smarketing

Heinz Marketing

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. Helping Sales Managers Lead In A Crisis. Some helpful advice if you’re struggling to lead your teams during a crisis like we’re seeing today.

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SURVEY: How Coronavirus is Changing the American Lifestyle

The Customer

National Survey Tracks 18 Day-to-Day Consumer Activities. The pandemic is having significant effects on what was traditionally thought to be typical day-to-day consumer behavior, according to a newly completed Coronavirus lifestyle survey. Nearly eighty percent (78%) of the 18 daily activities surveyed showed significant increases in consumer participation due to the coronavirus and social, economic, and global disruption.

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Jobs for Jailbirds

Televerde

The Economist features Televerde’s business model and Chief Social Responsibility Officer Michelle Cirocco. The article explores how our model increases an ex-offender’s chance at employment and reduces recidivism. Read the article. >>> The post Jobs for Jailbirds appeared first on Televerde.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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10 Great Writing Tips That Could Change Your Narrative Forever

ClearVoice

What is good writing? The answer is, of course, subjective. What isn’t, however, is that you know it when you see it — because it keeps your attention, interest and makes you feel something. If you ever wondered how you can become better at it, you’ve come to the right place because I’m going to share 10 tips from 20+ years of doing it.

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