Sun.Feb 24, 2013

What comes after content marketing? Here are four ideas.

grow - Practical Marketing Solutions

I’ve been thinking and writing a lot about the evolving role of content in the marketing world — from the challenges of the “physics” of social media marketing , to Coke’s bold vision for a content-based marketing strategy.

Targeting Audiences Not Looking for You; Advertising Options for B2B

NuSpark

Marketing Strategy: You Still Need to Persuade with Content ; Before Search and Social. With so much marketing noise out there talking about inbound marketing, social media, and SEO, sometimes we forget one mission-critical component to marketing strategy; advertising. I have recently been engaged with some regional b2b firms, and have been asked to help generate leads and conversions.

Trending Sources

Seven lessons for B2B from Cirque du Soleil

Integrated B2B

I was fortunate enough recently to see the Cirque du Soleil perform its Allegria show in Copenhagen. Allegria is a mesmerizing show performed by artists of exceptional ability, and I was left with a feeling of satisfaction in witnessing real people perform real feats of skill, creativity and daring.

Media 31

How many content sources does your buyer consult?

i-Scoop

With the never ending rise of new communication channels, the shift from selling to buying, the rise of the ‘empowered’ and connected buyer, and the fragmentation of the media landscape, the attention of the (prospective) customer is not that easy to get. People proactively look for information themselves. Depending on the sources, it seems that […]. B2B marketing Content marketing content marketing personas content sources Forrester Michael Gale PulsePoint Group

5 Key Aspects of Accurate Marketing Automation System Software Pricing

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