Rev

JUNE 1, 2019

Remember all of the books and articles that tell you how the Marketing Executive’s relationship with the CFO shouldn’t be contentious? Remember how they tell you that telling a story about marketing strategy and painting a clear picture will help the CFO be patient and understanding? Remember how you followed that advice and got the hairs singed off of your ears when he bellowed his fiery disapproval at your ROI calculations and demanded more, now?

ROI 122

ROI B2B Marketing Demand Generation B2B 122

Heinz Marketing

JUNE 1, 2019

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. 10 Tips for Sales and Marketing Content Alignment. Sales and marketing content alignment isn’t just about demand generation anymore, content is key.

Video Marketing 75

Video Marketing B2B Marketing Management B2B Sales 75

Parse.ly

JUNE 1, 2019

What is evergreen content? Online articles have a three-day lifespan on average. Evergreen content broadly refers to any article, post, or video that has visitors come to it well beyond this typical three-day attention cycle. This means evergreen content attracts readers, often through search traffic or referral links. In one study of our content network , over half of our top 100 sites have more than 5% of their page views attributed to evergreen content.

Content 45

Content Social Media Display Marketing Report 45

Customer Experience Matrix

JUNE 1, 2019

Customer success platform Gainsight recently released a Customer Data Platform module for its system. This followed Freshworks’ acquisition of Natero , another customer success platform that builds a unified customer database. Totango, another customer success platform, also positions itself as CDP. There's nothing questionable about these claims. Customer success platforms were among the earliest classes of systems identified as CDPs.

Ideal Customer Profiles 179

Ideal Customer Profiles Marketing Management Class Vendors 179

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