Sat.Jun 01, 2019

The 3 Step B2B Marketing Exec’s Guide To Improving ROI and Slaying The CFO Dragon


Remember all of the books and articles that tell you how the Marketing Executive’s relationship with the CFO shouldn’t be contentious? Remember how they tell you that telling a story about marketing strategy and painting a clear picture will help the CFO be patient and understanding?

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What's Next for the Customer Data Platform Industry?

Customer Experience Matrix

Customer success platform Gainsight recently released a Customer Data Platform module for its system. This followed Freshworks’ acquisition of Natero , another customer success platform that builds a unified customer database. Totango, another customer success platform, also positions itself as CDP.

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B2B Reads: “Near Me” Searches, Live Video, and Death by Powerpoint

Heinz Marketing

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

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Evergreen content: What it is, why it matters, and how you can find it

What is evergreen content? Online articles have a three-day lifespan on average. Evergreen content broadly refers to any article, post, or video that has visitors come to it well beyond this typical three-day attention cycle.

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The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Top 6 Use Cases for Technographics in B2B Sales & Marketing

HG Data

Technographic data shows you the hardware and software technologies companies use to run their business. By knowing the technology products installed at your accounts, you can be more precise in your targeting and outreach, leading to faster conversion and close rates.

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