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Forms Aren't Dead: The State of Email Lead Capture in 2019

Hubspot

Email lead capture is the process marketers use to collect information from their website visitors. Typically, this is done through a traditional web form , although you can also capture leads through popups , chatbots , live chat , quizzes , surveys, and more. Key Lead Capture Statistics and Findings.

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Top 10 marketing automation tools every marketer must have

ClickZ

Marketers need to choose the right marketing automation tool that fits the size and spread of their brand. The current marketing landscape can often defined as an unpredictable sector, where the customer is ever evolving. Marketers need to choose the right marketing automation tool that fits the size and spread of their brand.

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10 Homepage Items for eCommerce Website Conversions

Hubspot

On January 18 th we held an eCommerce “Click and Mortar” webinar to discuss the importance of having a website equipped with a shopping cart if you have a physical storefront. Your eCommerce website should be well equipped with the various offers you have that are valuable enough to warrant “an informational transaction.”

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TechnologyAdvice Expert Interview Series: Marketing Automation Trends and Challenges

LeadSquared

In this episode, the discussions were on Marketing Automation trends, the importance of lead capture, and how lead generation and marketing automation work together. Below are a few highlights from the conversation: TechnologyAdvice: How should marketers look at B2B and B2C differently?

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The B2B Lead Generation-Demand Generation Book “Hall of Fame”

NuSpark Consulting

General B2B Marketing & Lead Generation. Inbound Marketing: Get Found Using Google, Social Media, and Blogs. The original book from Hubspot that started the transition from outbound marketing and push advertising to inbound marketing; the process of making prospects find you. Lead Nurturing.

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The 16 Best Digital Marketing Tools in 2019

Hubspot

You can set up web forms , popup forms , and live chat software for lead capture. When you expand into the paid tiers, things get really sophisticated with advanced marketing automation. Ultimately, the tool allows you to: Grow your traffic, convert leads, and prove ROI for your inbound marketing campaigns.

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8 Inbound Marketing Tips and Tricks You Need to Know

Optinmonster

Inbound marketing may be the way to go. By mastering a few basic inbound marketing tips and tricks, you’ll be able to create evergreen content that attracts more customers to you over time. In this article, we are going to cover: What is inbound marketing? Which is best: inbound vs outbound marketing?