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Martech
NOVEMBER 11, 2022
Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond. What is B2C marketing?
ClickZ
JANUARY 22, 2020
30-second summary: By simply adopting marketing automation technology, a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing.
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Outgrow
FEBRUARY 22, 2022
One content type that marketers have been using since time immemorial is ebooks. There are ebooks on content marketing, content distribution, ecommerce businesses , and more. . Some popular types include quizzes, calculators, chatbots, ecommerce recommendations, polls, surveys, and forms. . What’s more?
Vidyard
DECEMBER 4, 2020
A video landing page is a static webpage dedicated to a marketing campaign or offer that uses a video to convert visitors. Video is the currency of the internet, so online marketing that refuses to incorporate runs the very real risk of being left behind entirely. For instance: Is it an eCommerce page selling a physical product?
Hubspot
AUGUST 27, 2012
The future of our beloved marketing industry is changing fast -- the good news is, we don't even need a crystal ball to see where it's headed! Little did he know when yearning for this marketing system that it was in the process of being built. Now, it's time to tap into the other dreams marketers are having.
Directive Agency
SEPTEMBER 29, 2017
A third of marketers cite “personalization” as the single most important trend. The results impressed everyone, including Blake Chandlee , Facebook’s VP of Global Partnerships: “The combination of CRM (customer relationship management) data and Facebook targeting truly powers targeted reach at scale to create effective marketing campaigns.
SnapApp
OCTOBER 3, 2017
Until recent years, the traditional selling process looked something like this: Marketing would hand leads off to the sales team. Marketing did their thing. Organizations with tightly-aligned sales and marketing had 36% higher customer retention rates and achieved 38% higher sales win rates – MarketingProfs.
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