Marketing Insider Group

JANUARY 28, 2015

In this case, I would argue that going off-domain could help to lessen the promotional disconnect that your audience is currently feeling. Or if you’re currently known for one thing and you want to be known for something totally different, an off-brand domain can really help. You have to weigh the pros and cons as well.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Biznology

DECEMBER 13, 2011

However, after re-reading my SMNR post , it wasn’t about technology at all, it was about the collecting and presenting of relevant assets, copy, images, and videos; it was about organizing and branding an ease-of-use “steal all this content, blogger, and please post on your blog” microsite.

Social Media 80

Social Media Demand Media Blogger 80

Biznology

JUNE 6, 2012

No one goes looking for white papers. They will choose a white paper within that topic area if it suits the information task they are trying to accomplish. Normally, Google will pay close attention to site IA when it attempts to rank apparently duplicate content within the same domain. They look for content about topics.

De-duplication 80

De-duplication Optimization Work Management Marketing Management 80

SnapApp

NOVEMBER 14, 2011

Content marketing can take many forms including blog posts, articles, videos, white-papers, e-books, and free reports. Microsite. A microsite is a page or group of webpages that is devoted to a specific theme. Generally, microsites have their own domain or subdomain and supplement the content on the main site.

Paid Content 48

Paid Content Microsite Mobile Advertising Landing Pages 48

Contently

JUNE 6, 2022

But knowing the difference between a landing page, a microsite, a pillar page, and a content hub can help you achieve your goals throughout the marketing funnel, which might include: driving top of funnel traffic. Then pick a microsite. A microsite offers a low-risk venue to do that without confusing customers and other visitors.

Microsite 148

Microsite Landing Pages Top of Funnel Demand Generation Agencies 148

Buzz Marketing for Technology

JULY 28, 2008

Sampling & remixing; borrowing & reshaping; appropriating & recontextualizing," in the words of the call for papers for the conference. DNS Flaw Unfixed as Experts Argue Protocol Speculation continues as to what the ultimate systemic Domain Name System (DNS) flaw could be. White Papers. Smart Classroom. C-Level View.

Web 2.0 100

Web 2.0 Enterprise Management Work Management Peer-to-peer 100

Convince & Convert

OCTOBER 22, 2013

They have collectively driven millions of visitors, hundreds of high quality inbound links from unique linking domains, and exposure on some of the web’s most authoritative and highly trafficked websites. For Salesforce, we helped get the Social Success content microsite up and running in a few months, from a standing start.

Work Management 153

Work Management Webinar Metrics Top of Funnel Marketing & Strategy 153