Which of My Competitor's Keywords Should (& Shouldn't) I Target? - Best of Whiteboard Friday
Moz
FEBRUARY 20, 2020
In this fan favorite Whiteboard Friday, Rand shares his recommended process for understanding your funnel, identifying the right competitors to track, and prioritizing which of their keywords you ought to target. Try and make sure you first understand your keyword to conversion funnel. Well, this is the process I would recommend.
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