Remove Document Remove Domain Remove Landing Pages Remove Wikipedia
article thumbnail

You’re doing SEO wrong: it’s all about authority

Biznology

Domain authority is not a new concept, it’s been a staple of good SEO for a long time. In the book I said you should be the Wikipedia of your most important topics. The main way we govern keywords (which represent topics of interest) across an enterprise is by assigning preferred landing pages (PLPs) to them.

SEO 217
article thumbnail

How to Uncover Actionable SEO Opportunities with a B2B Content Audit

KoMarketing Associates

The Content Marketing Institute’s annual benchmark report on B2B content marketing this year found that 56 percent of respondents say their organization was very committed to content marketing, but only 37 percent had a documented strategy. Wikipedia) or scholarly publications? The top reasons? Small teams and lack of time.

SEO 149
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Increase Your Landing Page Speed (By Stealing Our Homework)

Unbounce

If you’ve read Unbounce’s 2019 Page Speed Report (and you really should), then you already know why speed is so important this year. Slow-loading landing pages have always been an obstacle to higher conversions, and now Google is punishing poor mobile load times in its search rankings. Jump to a Landing Page Speed Fix.

article thumbnail

Complete Guide to B2B Marketing

Directive Agency

A/B test landing pages. Review landing page and provide recommendations to designer. I would urge you to fill this role internally or externally and follow best practices on all your landing pages. Design landing pages. You should be able to document your ideal customer profile by: Industry.

article thumbnail

Glossary: 29 Email Marketing Terms Marketers Must Know

Hubspot

According to Wikipedia , " Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fund-raising messages to an audience. Above-the-fold - The part of a web page that is visible without scrolling. You may measure conversion in sales, phone calls, opportunities or appointments.

article thumbnail

SMX East 2017 Day 2 – Paid search trends, Amazon and Automation

QuanticMind

Ability to design contextual customer journeys across multiple touchpoints, from search queries to ad copy to landing pages to follow-up. >>Back Google Now responded by reading out the contents of the Whopper page on Wikipedia. Ability to strategically blend paid, owned and earned campaigns. >>Back to top.

article thumbnail

28 of the Best Chrome Extensions for SEO, Productivity & More

Hubspot

Perhaps you get absorbed in updates on social media, or maybe you click through Wikipedia trying to determine what exactly Gina Rodriguez’s first TV role was (it was on Law & Order ). NoFollow quickly indexes web pages and identifies links that are coded with the nofollow metatag. Price: Free. 10) NoFollow. Price: Free.

Product 36