Sprout Social

JANUARY 22, 2020

Many brands focus their marketing efforts on building an always-on, consistent social strategy with the goal of remaining top-of-mind with consumers year-round. But REI has proven that there’s something to be said for focusing on a specific moment in time and owning it like no other brand ever has. Recreational Equipment, Inc. million in 2019.

Campaigns 47

Campaigns Peer-to-peer Advertising Agencies Opt-out 47

ClearVoice

NOVEMBER 22, 2021

Unlike other forms of marketing, content consumption is an opt-in process, meaning readers take an action to engage with your brand. . ” by setting constraints for when your small business will create and distribute. We’ll take you through the who, what, where, when, and whys of content strategy for small businesses.

Paid Content 111

Paid Content Marketing Budget Creation Marketing Budget Content Marketing 111

ClearVoice

NOVEMBER 27, 2019

A content level refers to the level of content in a brand hierarchy. Higher levels are more rooted in your core brand experience, while lower levels support them in terms of strategy, branding, or function. You can use content levels to better understand the interconnectedness of the content you create for your brand.

Paid Content 93

Paid Content Brand Identity Branding Verticals 93

Marketing Insider Group

JULY 1, 2020

Where content stands out is that a brand owns the distribution channels – the website, the in-person events, the social media profiles, the eBook series. Once you get your content marketing strategy going, it’s that positive snowball effect in action. Your brand presence gets bigger and more impactful. Increase in website traffic. More leads.

Marketing Budget 361

Marketing Budget Paid Content ROI Marketing & Strategy 361

SnapApp

JULY 7, 2017

In a world where attention spans are getting shorter, and users are being bombarded with more static content and opt-in forms, it’s becoming harder for marketing teams to cut through the noise. Bottom line: it’s a numbers game. And, in this case, “more isn’t merrier”. The insights were eye-opening (and impressive) to say the least.

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

Hubspot

DECEMBER 14, 2015

at all of its retail locations, headquarters, and distribution centers. To help inspire people for what to do with their day off, REI's #OptOutside microsite featured hiking trails and adventure ideas. Every holiday season, it's like the floodgates burst open: All of a sudden, there are holiday marketing campaigns everywhere.

Examples 28

Examples Campaigns Microsite Advertising Agencies 28

Convince & Convert

DECEMBER 30, 2015

Let’s talk about stories—messages, if you will. These types of content can be used in multiple different content formats (which are all in this post, too). It might be helpful to think of these story ideas as angles or hooks for your content. This is a classic for marketers, magazines, and sites like Buzzfeed. Questions and Answers (Q&A).

Webinar Metrics 167

Webinar Metrics Marketing Automation Services Work Management Paid Search Agency 167