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Brandpoint
JUNE 12, 2019
Distributing your content through the lens of the PESO model is the way to do it — by planning your campaigns this way, you’ll know what you should do first, and how each tactic can work with the rest. Before you begin any distribution process for your newly created video, it needs to have a home on your own channels first.
Convince & Convert
APRIL 28, 2010
In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. Eat 10 sandwiches, get the 11th free. Let’s also assume that you have a Facebook fan page.
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Hubspot
NOVEMBER 16, 2012
In terms of both department size and budget, Marketing is on the rise. In 2011, Forrester released a report called " The Rise of the Chief Customer Officer." All too many potential customers get stuck in the middle of the marketing funnel, never continuing on to make an actual purchase. Inbound Marketing Strategist.
QuanticMind
DECEMBER 13, 2019
A recent Forrester report calls companies that focus on the value of data “insights-driven businesses”, and they’re set up to dominate the competitive market. Breaking down silos may cause some confusion in the short term, but the long term benefits are worth the effort. How does investment balance out in terms of ROI?
Content Standard
OCTOBER 2, 2020
” — Adolph Ochs “Advertising is only evil when it advertises evil things.” ” — David Ogilvy “Any strategy that gets a message to rise above the clutter is terrific from the advertiser’s perspective. .” That’s the best kind of advertising.”
Inbox Insight
NOVEMBER 13, 2018
Content amplification is an umbrella term for a number of strategies and digital techniques that enable you to deliver better results on your B2B content marketing efforts. This is where you pay to leverage a channel, often as a catalyst to accelerate engagement which can be built out into long-term owned media touchpoints (Forrester).
Inbox Insight
SEPTEMBER 18, 2018
The best B2B content marketers are getting ahead by translating their target audience’s information needs into a rich buffet of formats, optimized for buyer’s need stages and multi-channel distribution. After all, 73% of Millennials are now involved in B2B purchasing decisions ( Forrester ). Neil Patel ).
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