B2B Marketing Traction

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Why I Hope the IPO Doesn’t Ruin Twitter

B2B Marketing Traction

A long time ago I heard a marketing expert tell an audience of marketers to think of Twitter as an online radio show. On this online radio show called Twitter, your broadcasts are free. Broadcasting messages on Twitter is free. I like using Twitter. Marketing Soapbox b2b marketing social media twitter'

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Your Facebook Company Page: How to Show Posts by Others

B2B Marketing Traction

Note that when you hover over it, it may display the word “Remove,” but click on it anyway, because first a drop down menu appears with other options – see the image above.) It forces page owners to manage posts and selectively allow posts to display on their page. Change is good. Change is good.

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Case Study: Getting Results with Social Media Marketing

B2B Marketing Traction

We added features that displayed new updates and posts on all pages so that visitors could more easily find what they were looking for and be informed about what they didn’t know. Then it was time for Twitter. No Twitter lists existed for our partners and associates, so we created some that others could easily follow.

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9 Must-Have Basic Business Blog Features

B2B Marketing Traction

A way to share the blog via Twitter, Facebook, LinkedIn, Google+ and more. A tag cloud which displays themes that the blog posts cover. Blog archives so a visitor can see by date how long the blog has existed and the volume of posts. A way to subscibe to the blog (typically an RSS feed). Feedburner seems to be a top choice. Commenting.

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Getting Visual with Your B2B Marketing: Pinterest or Instagram?

B2B Marketing Traction

So, use great images or photos when you share on LinkedIn, Facebook and Twitter, but you should also think about expanding into some new social media platforms. Instagram has a cool hashtag feature, where as you start typing the hashtag you’ll use popular tags are displayed for selection so you can be more a part of the conversation.

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How to Write for the Web If You Were Born Before 1965

B2B Marketing Traction

These pioneers were programming in little flashing emoticons and special fonts onto their green screen displays to liven things up. And, if you’re limited on character space as happens with LinkedIn Company Page updates (600 characters) and with Twitter (140 characters), every space counts!