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The Best Advice for Agencies in 2018: 15 Experts Weigh In

Hubspot

Brian Regienczuk , CEO & Co-Founder of Agency Spotter , in this Marketing Trends Report 2018 , talks about how agency owners should be aware of seasonal services and how agency selection and search has changed over the years. “In Kyle Racki , CEO at Proposify , advises marketers on how to increase lead generation and close rates.

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UNcanny Insights From UnMarketing | Book Reviews | Social Media.

Convince & Convert

(The faux testimonials on the back of the book are priceless, including: “This book is the greatest business book in the world, besides mine.&# - Author who only gives testimonials for people who give him one in return Stratten’s rant against direct marketing – “People still teach courses on how to cold-call better!

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Follow/fan/friend is just opt-in – and all you've done is agreed to be sent direct marketing. We need to start talking about Social Media as product (for those brands with high social utility) and Social Media as a method to improve execution (think Six Sigma or Toyota Production System).

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

The Power of the Unexpected The genius of infomercials (and to a lesser degree, home shopping channels), is that they present to you products that you didn’t know you needed, because you didn’t know they existed. Consumers learn to trust a human, and then they trust the info the human delivers on a product or service.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. They really know the product, service, and benefits. population. link] @jaybaer [link] Top

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Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. JF : Hyper-targeting.

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Social Media is the Servant of Strategy, Not the Master

Convince & Convert

It’s just the noise that drives me nuts and it is the counter-productive noise that scares companies. Earlier today I commented on a somewhat counter opinion to yours that you might find interesting. I am not suggesting that your blog and the other is parallel in every aspect, they are not.