article thumbnail

Nine Benefits of Using Social Proof in Marketing

Webbiquity

Social proof is a powerful tool for marketers who know how to use it effectively. In a nutshell, it’s word-of-mouth, magnified exponentially by the Internet. This psychological phenomenon has further expanded thanks to the growth of social media. Consumer comments have (often far) more weight than paid ads.

article thumbnail

Social media ROI sucks! (Or, you can prove anything if you send out a survey)

ViewPoint

Social media marketing is now precariously ensconced as a more-or-less mainstream marketing channel. And even with concerns over social metrics, the rise of content marketing has rushed in to boost social’s street cred. After all, content is the “fuel” that drives the social media engine, right?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

I’ve been in marketing or advertising (online or otherwise) for 20 years. I’ve been thinking lately about why I got involved in social media. That’s something sorely missing from a lot of traditional advertising, where veracity is neither required nor particularly encouraged. But, I’m not.

article thumbnail

How to put the "Viral" in B2B Marketing Viral Campaigns?

Ambal's Amusings

Does viral work for B2B marketing? We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? Blog Marketing Interactions Twitter Ardath421. "B2B Marketing Campaigns Need Results Beyond Views" Ardath Albee's Bio. Ardath Albee is a B2B Marketing Strategist.

article thumbnail

The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. What’s the hot new trend in social media that we can bring to our clients?

PR 161
article thumbnail

A New Look at the Marketing Mix: Paid, Owned, Granted, Leased, Earned

Convince & Convert

The paid-owned-earned (POE) media model hasn’t kept up with the times. While it did a good job of describing traditional media, it has done a poor job of accommodating most digital channels, which have generally been stuffed awkwardly into the owned media bucket. Paid Media. Owned Media.

article thumbnail

Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison.