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How to Personally Engage With Your Customers Using SMS Marketing

Vision6

SMS is not a new marketing tool, but there are some marketers that remain hesitant to dip their toes in. This could be because there are some myths and misconceptions surrounding SMS marketing. were expected to increase their text marketing budgets in 2020, largely due to the pandemic.

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How to Get How to Get Started With SMS Marketing

Vision6

SMS marketing can deliver powerful results in a cost-efficient way. Despite this, some marketers are still hesitant to dip their toes in, due to the myths and misconceptions surrounding SMS marketing. We’ll be diving into how SMS marketing works and the best ways to engage with your customers.

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The cookieless mobile world: how advertisers can stay competitive

illumin

Specifically, Google Chrome has restricted third-party cookies for 1% of users from January 4th, 2024, and plans to ramp up third-party cookie restrictions to 100% of users from Q3 of 2024 onward, subject to addressing any remaining competition concerns of the UK’s Competition and Markets Authority.

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How to Explain Mobile Marketing to Your Boss

SnapApp

If it's your job to explain mobile marketing to a higher-up who doesn't understand it, try using these strategies as you prepare for the presentation. Speak Plainly Mobile marketing is as jargon-filled as any field. SMS may be a new technology, but it's not all that different from direct mail marketing of the past century.

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Direct Marketing: What it is and 5 direct message marketing examples

Sprout Social

A new era of direct marketing is here. Direct marketing has come a long way since the first direct mail campaign in the 1800s. Even in the past few years, direct messaging channels enabled marketers to reach people in a more personalized, targeted way. What is direct marketing?

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How Data Security and Regulatory Compliance are Changing SEM

QuanticMind

Safe to say, consumer data has become a critical performance factor for digital and search engine marketing in recent years. So, how does it affect search engine marketing? Simply put, the responsibilities for data protection impact both search engine platforms and the marketers that use them to reach their audience.

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How to Make a Compelling Case for Content Marketing That Gets Executive Buy-In

ClearVoice

The phrase “less is more” applies to many situations in life — but not when it comes to building your business case for content marketing. When it comes to your content marketing planning and budget, your leadership needs to know that “more is more.” Why data is your secret weapon to getting leadership buy-in.

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