Direct Marketing Forrester Tips Viral Marketing 
Ambal's Amusings
MARCH 18, 2010
Does viral work for B2B marketing? We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? Blog Marketing Interactions Twitter Ardath421. "B2B Marketing Campaigns Need Results Beyond Views" Ardath Albee's Bio. Ardath Albee's Tip.
Ambal's Amusings
NOVEMBER 12, 2010
Ardath Albee's Tip. Maria has a Marketing Degree and MBA from the School of Business at Rutgers University , is a Salesforce Certified Administrator, and a speaker at numerous marketing events. She has also written for many marketing blogs, and is a frequent contributor to Marketo ’s popular blog, Modern B2B Marketing.
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Ambal's Amusings
JULY 22, 2010
Ardath Albee's Tip. Managing your messaging and brand consistency across marketing execution means that all of your tactics must be included in your overall marketing strategy. Problems arise when marketers think that social media is a stand-alone strategy or that trade shows are an island. Maria Pergolino's Tip.
Ambal's Amusings
AUGUST 27, 2010
Ardath Albee's Tip. He's also the award-winning writer of the Webbiquity blog , which focuses on B2B lead generation and web presence optimization -- the fusion of SEO, search marketing, social media, content marketing and interactive PR. Tom Pick's Tip. Recommended Resources from B2B Marketing Experts.
Ambal's Amusings
MAY 27, 2010
Ardath Albee's Tip. When planning for content creation, B2B marketers need to take into account the information buyers need at different stages of the buying process. She has also written for many marketing blogs, and is a frequent contributor to Marketo ’s popular blog, Modern B2B Marketing. Maria Pergolino's Tip.
Ambal's Amusings
APRIL 29, 2010
Ardath Albee's Tip. aka The Blog Squad, is a Content Marketing Specialist helping professionals and small businesses with Content Strategies including smart blogging. Patsi Krakoff's Tip. He is the author of the very popular sales and marketing blog, the Funnelholic and can be followed on Twitter at @ funnelholic.
The Effective Marketer
MARCH 9, 2010
What I Don’t Like: Lead-in copy “Explode six direct marketing myths&# doesn’t tell me much, poor choice of words (although ‘myths’ tend to get people to read). Very light on copy but direct to the point and making good use of bullet points. Not copy intensive and good use of bullet points.
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