services 
The Point
JUNE 26, 2013
From a marketing perspective, does it matter if prospects actually attend Webinars once they register? Anecdotally, our experience is that the difference in lead quality between Webinar registrants who show up on the day, and those who don’t, can be minimal at best. (One First, let’s talk about “optimal” attendance.
The Point
JULY 19, 2010
Last week I was interviewed by BtoB Magazine for an article, “Webinars: Are They Worth It?” The article contains some valuable insights on where Webinars fit in today’s B2B demand generation mix, and is definitely worth a read. When are Webinars a fit? What’s the most common Webinar mistake companies make?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Zoominfo
FEBRUARY 25, 2021
A lead is defined as any prospect who indicates interest in a company’s product or service. For example, a behavioral lead scoring rubric based on a 100-point threshold may award 50 points whenever a lead registers for a webinar. Marketing Campaigns. What is a Lead? Every company has their own definition of a “good lead.”
Zoominfo
FEBRUARY 25, 2021
A lead is defined as any prospect who indicates interest in a company’s product or service. For example, a behavioral lead scoring rubric based on a 100-point threshold may award 50 points whenever a lead registers for a webinar. Marketing Campaigns Campaigns are what make companies memorable. What is a Lead?
Champion Communications
OCTOBER 12, 2021
Do B2B buyers want to go to your event? Champion Communications recently hosted a webinar to dig deeper into the minds of B2B buyers and gain insight into these questions. It is amazing how poor even the big organisations are at articulating what their products and services are.” Is it worth doing an event in person?”. .
GreenRope
FEBRUARY 18, 2018
Direct Mail Automation Webinar Recap. Is print marketing dead? Print marketing is making a comeback in a big way and we will see it grow and develop in 2018. It drives (or at least should) drive your marketing, sales, customer service and more. Marketing Automation & Direct Mail = Direct Mail Automation.
GreenRope
FEBRUARY 18, 2018
Direct Mail Automation Webinar Recap. Is print marketing dead? Print marketing is making a comeback in a big way and we will see it grow and develop in 2018. It drives (or at least should) drive your marketing, sales, customer service and more. Marketing Automation & Direct Mail = Direct Mail Automation.
Expert insights. Personalized for you.
100 
Let's personalize your content